In the online universe, there are three things which are critical to your web presence and those are – Rankings! Rankings! and Rankings! but for the right search phrases. So what makes your website rank on top SERP’s?
Is your Website Trustworthy | Image: Brainfall
Trustworthiness of a web page. It is one important reason that helps a site rise up in Google’s rankings. Spammy content, links, keyword stuffing, or writing meaningless content just to impress search engines are thankfully a distant memory. Google has devised a fix – rank websites according to their truthfulness.
Make a Bold And Trustworthy Impression
Make a Trustworthy Impression | Image: Linkedin
“You will never get a second chance to make a first impression.” – Will Rogers
Research and studies show that a customer makes a purchase based on the brand that they can identify with or feel good about. Hence, the first impression is the greatest opportunity for brands to create a positive vibe. So, here are few tips on how to create a trust factor for your customers.
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11 Ways to Make your Website Trustworthy
Make Sure Your Content Is Up To Date: The text on category, product, and other pages should be maintained to promote freshness. Create content that people like! Create content that people are interested in.
Hire Web Development Services by Professionals: Would you love to waste your money on a shabby looking site? A cookie cutter design might seem like a good idea at first. In future, such sites fail to build a good foundation for your business. Hence, it is always advisable to hire reputed web development services to design professional websites.
Place Certifications And Memberships To Instill Trust: Security is important to your customers. Including things like SSL certificates and membership logos, communicates positive trust signals to your visitors.
Have Links To Review Sites: A buyer is going to be much more receptive to the positive experiences of your customers, than what you’re saying. Providing links to review sites will act as a great indicator of trust among your visitors.
Speedy Loading of Website A customer will not wait around for your product pages to load. Slow loading websites contribute to higher bounce rates. Hence, site speed is an important factor for having good ranking.
Have a Good About Us Page Giving a personal touch can make a big difference. Including pictures of offices and employees on your about us page will promote the human factor.
Showcase Your Address And Telephone Numbers: Customers want to confirm the validity of your site. So provide this essential information.
Proofread your Content: Sloppy content, misspellings and poor grammar is an unnecessary cause of exiting the site. Allot some time for proofreading. This can make a big difference to customer faith.
Have Trust Seals:Trust Seals to show Safety | Image: Top10binaryOnline shoppers are now smarter than ever before. Don’t make the mistake of hiding security logos. Instead, include them on the homepage to tell visitors that you care about their safety.
User Testimonials and / or Product Videos: Text testimonials and video testimonials are a great way to tell a real story about your product. Make sure they contain the human element in it.
The SEO Factor:Search engine optimization (SEO) is one such process that helps in ranking your websites ethically on the top pages of search results. Here are few benefits of hiring a reputed SEO company for your business.
Increased Exposure & Brand Awareness
More and More People Perform Website Searches
Targeted Website Traffic
Cost Effective Marketing
Give the Search Engines What They Want
So, what do you think? Will building a website as per above guidelines be a bonanza? Do let us know.
