Optimize Existing Blog Posts for Lead Generation

The beauty of blogging lies in your content which always continues to build impetus over time. A blog must be written in such a way that your new post stirs up the attention of your audiences whereas your existing posts drives in more traffic and leads. Hence, blogging isn’t just a work of piling up contents, rather one must learn to blog smarter and not harder. And this is one of the best lead generation ideas to share in today’s time.

Here are 5 tips to help you squeeze more results out of what you already have in place right now.

Update the Call To Action

It’s just doing an audit of your existing content. Take a note of what’s working and what’s not then, revisit each post individually to assess the call-to-action alignment. This will help you turn up a lot of new conversion opportunities. This also aids in encouraging more lead generation online.

“Maybe you published a blog post on social media last year but you didn’t have an offer on social media until this year. Simply swap out the old call-to-action with the new offer to open up more relevant opportunities for conversions. The goal of this is to direct visitors from older, existing content, to newer, more relevant marketing resources”

Refresh the Content

Have a plan for regularly updating posts to ensure that they remain applicable. If you’re leaving outdated content, you’re putting your business at risk of losing credibility in the eyes of your readers. Some posts will require maintenance but your content strategy must focus on content that will remain relevant and interesting beyond the passage of time. Hence, in order to sustain your reader’s needs over time, it’s critical that you revisiting your old content. Revisiting old blog posts makes it easier to identify readability issues, spelling errors, and weak spots.

Feed Social Media – Reach More Audiences

Platforms like Twitter, Face book, LinkedIn, and Google+ move at such a fast pace. It may happen that half of your followers didn’t see your post. Moreover, social following keeps on growing. It may happen that the newcomers haven’t seen some of your existing posts. Hence, filter them back in rather than tweeting and delete them from your queue. After all, due to changing times the post that wasn’t interesting in past could become a resource of incredible valuable in future.

Support the Sales Team with Fresh Content

Provide your sales team with a valuable resource frequently. See that your posts are the ones which pertain to buyer persona pain points. Prepare your sales team with a solution before your audience demand them. This can be done by listing out common queries and concerns that prospect call upon. Hence, next time a prospects raises a question; they’ll have a resource of yours to send their way. This helps to build the credibility and trust.

Create New Offers

Believe it or not, your blog is a treasure chest of opportunities. So, rather than starting from scratch, start by considering the common themes that you have already covered on your blog. Be creative, be innovative and there you have a resilient lead generation machine online.

Evergreen Lead Generation Ideas

Marketing today, goes beyond creating advertisements, designing landing pages, and sending incentivising emails and offers. It requires more than driving ad campaigns. Because your customers now formally demanding a flawless end-to-end experience, and creating automatic emails won’t be enough to wow them. So the above lead generation ideas can help you generate good amounts of traffic, and engagements with your prospective customers. But to generate conversions, you will require and end to end marketing funnels that can optimize for better results.