A continuous flow of business inquiries is the expectation and lifeline of every business. And with fast changing marketing landscape, with dynamic buyer behavioral trends, digital marketing has become the first go-to-marketing platform. So a marketing plan example of getting found online, and building enviable trust among target audiences has become one of the most important steps to generate high quality leads.

For example, if a business wants to attract high quality traffic for healthcare business. Then the marketing plan should have a content heavy strategy to gain top search engine ranking, engage the target audiences across social media networks and convert them into leads. And why healthcare, infact all businesses that want to have a overgrowing influx of high value customers, like hospitality, real estate, retail, fmcg, eCommerce, restaurants, educational institutes and services professionals; all must have a content driven marketing plan.

 

 

[su_button url=”https://www.aidasinc.com/5/wp-content/uploads/2018/01/AiDASiNC-Master-Plan-3.pdf” style=”flat” background=”#df4304″ color=”#ffffff” size=”10″ center=”yes” icon=”icon: chevron-circle-right” icon_color=”#f8f9f8″]Download Free Marketing Plan For Your Business[/su_button]

 

 

Marketing Plan Sample For
Small And Large Business

 

A marketing for business “A” that is a “healthcare information portal” will be different from the marketing plan of business “B” that is a “hospital in city X”. Diving deeper, the marketing plan for a hospital X and hospital Y in the same city too will be different. Because, no two businesses have same approach to customer acquisition and hence their respective marketing plans need to be customized as per different objectives.

The task is not monolithic, but it takes an expert skillset to custom design a marketing plan for your business. The only thing that remains critical to every marketing plan (small and big) is the content, the quality of it and its acceptance by the businesses’ target audiences.

 

Example of audience engagement with creative content marketing

 

So here are the 3 content driven marketing plan ideas to get your business cruising on the digital space,

 

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    • Data Driven Content Marketing Plan – At Aidasinc, we have a skilled team of content specialists who are deep divers in to consumer insights, social media trends, mutli-channel data analytics and keen followers of latest target audience preferences. This makes the data they create for our clients more effective and efficient for the right audiences which is delivered at the right time and in the right format.

      CMIā€™s B2B Content MarketingĀ ReportĀ for 2018 says 47% of B2B marketers donā€™t measure content marketing ROI.

    • Content That Evolves With Stages In Plan – Referring to the downloadable marketing plan mentioned above, content strategy needs to evolve with change in a prospect’s stage in the plan. So a prospect who is at the entry point in the funnel will require content that makes him/her aware of the challenges that the business can solve. There could be a whitepaper for download that could share specific information. Once that prospect advances to a stage in the funnel where he/she is looking for pricing, the content could be a email that shares the cost advantages and a “Request For Quote” contact form.
    • Marketing Embedded with Conversational Content – With advent of new tools for communication, like Facebook Messenger, WhatsApp, Hike, Skype and a bevy of chat bots across various platforms, buyers are now looking more for customized content. You can now see virtual reality laced commercials from larger brands like Coke that engages its target audiences and gives its marketing access to troves of user data.

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Marketing Plan Challenge? Leave it to us, Get performance linked digital marketing services for best results.
Marketing Plan Challenge? Leave it to us, Get performance linked digital marketing services for best results.

 

How to Build aĀ Marketing PlanĀ that Works!

 

Is creating a reliable and effective marketing plan your challenge? Join us on Linkedin at our newly formed ā€œCustomer BuildUp Strategies Groupā€ to Ask & Answer & Participate in the discussions.Ā Feel free to share your thoughts, your queries and your feedback with us.

 

Your marketing plan will consist of a strategic mix of media channels, content formats, and executive action plan. For many businesses, creating a digital marketing plan can be quite challenging, given the dynamic concepts originating from this field quite frequently. For example, your business team may start building fan following on FacebookĀ  aggressively for a couple of months or even a year. But if that doesn’t help much, or the content generated simply doesn’t find the right audiences, the results could be quite dampening.

At Aidasinc, we understand this challenge and have a very reliable, affordable and agile digital marketing plan for your bushiness. It is the performance linked program where you get complete peace of mind as you needn’t worry about the planning, the budgets, the execution and related supervisory tasks. And you pay only for the actual business results that you want.

 

Need to know more?
Contact us for details and an action plan for your business.

 

 

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