Can the marketing of automation machinery in the high tech industry sector be really limited to developing marketing material such as brochures, videos, flyers and brochure sites? Is there a significant strategic opportunity for automation machinery and robotics companies across the globe to explore something exceptional to beat competitive forces? Can the new age media be a reckoning force in their new marketing initiatives and campaigns?
World Welding Machinery Market to Grow 4.0% annually from 2014 to 2018, According to a New Study on ASDReports
“With rapid development, Turkish Machinery sector is increasing its export share in the Turkish economy and exports. Turkey’s machinery exports, which were USD 3.0 billion in 2003, have reached USD 14 billion in 2013. The ratio of exports to imports in the machinery sector has gone up from 29% to 45% in the last 10 years.”– Adnan Dalgakıran, President of the Board at Turkish Machinery, August 21, 2014, automation.com
Prodomax specializes in the design, manufacture, and construction of automated manufacturing solutions that include a variety of assembly, welding, machining, material handling, laser cutting/welding applications and processes. Founded in 1971, Prodomax operates from two state-of-the-art manufacturing facilities totaling 148,000 square feet in Barrie, Ontario, Canada. Prodomax has experience producing a wide range of systems for a variety of industries including automotive, electronics and consumer products.
So what challenges do Turkish Machinery imports into the USA pose for Prodomax Automation Inc?
And what opportunities lie therein for automation machinery manufacturers across the globe?
In one of the earlier posts on automation machinery marketing opportunities, I had listed some of the leading websites in Automation Machinery industry across the globe; Prodomax Automation Inc. was one of them. Today I am going to share some more information from our competitive intelligence research audits.
Interested in a custom report for your business? Contact +91 9004 561 023 or [email protected] for details
Top 5 manufacturers of welding machinery
Linlcon Electric Company, USA – Website age: 18 years
Fronius International GmbH – Website age: 17 years
Cyberweld, USA – Website age: 14 years
ESAB North America – Website age: 12 years
Arc Machines Inc. – Website age: 17 years
Prodomax Automation Inc. lags,
Inspite of similar website age: 17 years
Inspite of a site design that is awesome by contemporary standards
That it receives just 3.21% of the traffic vis-a-vis the Numero Uno – Linlcon Electric Company
Action Steps
Welding is one of the most economical and effective ways to join metals. This makes the process of welding a crucial part of any manufacturing products. Unassumingly, the global market for welding machinery is only expected to grow at a considerable rate, expected to be in double digits. It is then crucial for the marketing team at Prodomax to boost up its market visibility and market share as more competitors enter the US markets and other countries.
Boost Online Visibility that Enhances Lead Generation
Prodomax website receives approximately 31,000 to 32,000 visitors a year as compared to the Lincoln Electric Company that receives approximately 0.9 Million+ visitors every year. From our internal estimates, Prodomax receives 600 odd sales inquiries or leads from its website as compared to Lincoln Electric that receives a whopping 20,000 odd leads.Easy to imagine why Lincoln Electric is the market leader; their website just attracts 97% more business opportunities.
Invest in Search Engine Marketing for Branding, Traffic and Leads
A number of competitive parameters suggest Prodomax invest more in search engine marketing. For research and analysis shows that most of the major welding machinery manufacturers are receiving a significant amount of website visitors from search engines like Google, Yahoo and Bing.
For example, Lincoln Electric receives approximately 40% to 45% of its website visitors from search engines. The detailed report shares top reasons why Prodomax’s competitors are receiving higher traffic volumes from search engines and how Prodomax can boost up its performance.
B2B companies, and for the matter, manufacturers too cannot ignore the power of social media today. One of my earlier posts on Internet Marketing Tips for Manufacturers illustrates practical steps for manufacturers to boost lead generation from social media networks. For Prodomax, they could add the small buttons that make it super easy for their website visitors to share their your content on their social networks.
Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. – Hubspot
Blog Frequently, Engage Audiences Regularly
It is almost a year since someone at Prodomax has blogged. Research conducted on companies that blog says that they receive 50% more visitors and 65% more sales inquiries than companies that don’t. So Prodomax is probably missing out on one of the best ways to reach its wider target audiences. Needless to say, blogging helps in search engine ranking growth too.
Disclaimer
It is important to mention here that we have not affiliation with the company, Nash Robotics. We are neither users of their product nor did they ask us to do this audit. Important to state that we do not have access to any of their website’s analytic tools. What did here was sift through tons of market intelligence data and then filter out the problem issues. So if you find certain findings completely inaccurate, we can blame the data from the third party tools like Moz, Alexa, Ahrefs, SEMrush, etc. Not that any of these tools are less than awesome, but a finer analysis is better done when data comes from the company. The objective of this competitive intelligence audit is to help Nash Robotics and other companies in the domain tap the huge untapped business opportunities, worldwide. Not to critique in a negative way, but to help their sales and marketing team generate high volume inbound customer traffic; through a third party perspective. Hope you enjoy reading this blog.
Interested in a custom report for your business? Contact +91 9004 561 023 or [email protected] for details
