Big brands are everywhere. Most aspect of our lives are dominated by the Apples, Samsungs, Mercs, Nestles and their ilk. Not only this but on the major search engines like Google, they seem to occupy top positions. Now that may make you think; how to compete with such biggies and what new strategies to employ to increase website traffic?
The Reality of Giant Brands
- Big brands have a tons of advantages over your marketing budget,
- They enjoy high brand affinity across search and social media,
- Bigger budgets and bigger teams make for bigger social egos,
- And they hardly have to do any link building, blame #UGC.
- As more trust is built into their already popular domains,
- Their huge resources and award-winning campaigns whip up magic,
- Making their SEO services work differently to increase website traffic.
What Different Do They Do In SEO
- In-fact, most big brand websites tend to ignore basic SEO norms
- Instead, they focus on brand building and most of their ranking is for branded keywords
- They also get away with paid links, affiliate network marketing, email campaigns and social boost
- But their most important weapon is their User Generated Content (#UGC) from social networks
- Take for examples HUL’s Project Sunlight as a case study below. Notice missed SEO norms but Huge Social Footprint?
So How to Beat Them at SEO?
Ranking among the biggies isn’t easy; but surely you can do much better by doing the following 4 things:
- Focus on Viral  / Social Branding
It is Branding that gives the big brands much advantage, hence make sense for you too to focus on building your brand in the social media. However, there is no need to rope in stars; rather just be known among people about what you are and how your products and services help alleviate their pain. To begin you must….
- Work on your brand presence i.e. your logo or tagline should clearly communicate the reader what your brand stands for.
- Develop a strong USP that makes your brand stand out from the crowd.
- Build a strong website’s content which creates a strong relationship with your audience and it also serves as a medium to speak to them.
- A great website (simple – fast – user friendly) will increase website traffic to your website. By employing a good SEO services company, you can simply take it much higher.
- Last but not the least is customer service which is a huge factor that affects your brand.
- Use Micro Focused Keywords to Increase Website Traffic
Target more on keywords or key-phrases that best suit your product description. Avoid focusing on generic keywords that are already being hijacked by the biggies.
- Improve Your Ranking On Local Search Results
Local Google presence is the best way to bring your site to the top of search results to increase website traffic. For e.g. If you search hotels, Hotels.com or Tripadvisor will have a strong online presence in search. But in-spite of these Google still displays local hotels in the results.
- Build Enviable Social Media Presence
Many of your customers use social media to get services or ask questions. So you can build your presence in social media by addressing their problems. Asking questions or putting up contests to entertain your audience and build connection with them. You can do this all by yourself. But it is always better to hire an Internet Marketing Agency that helps you to help build your brand awareness through SEO services and also increase traffic to your website.