Customers of all kinds are looking for information online that makes the internet omnipresent. And as the internet fast takes over major business communications aspects globally, internet marketing for a business cannot be ignored. If you are one of the lucky businesses to have a steady stream of customers, it is because of your marketing and communication strategies, your standards of service, your attention grabbing offers and more… Many get jobs through word of mouth or other partnership deals that are done offline. Again that means, you have a lot of talking to do across media — not just on sales calls. But does that mean you can neglect your online presence?
“Online Presence doesn’t mean simply having a website parked on a web host somewhere collecting dust.”
There are businesses with hundreds of crores of turnover who have hired freelancers to make their websites, and haven’t updated it in 3-4 years. If you are one among this crowd, then it’s time to give a good overhaul to your site.
Marketing to Boost Qualified Inbound Leads
Registration at B2B Marketplaces:
Manufacturing companies should register at as many online B2B marketplaces as possible. This aids them to gain maximum exposure and be visible to buyers visiting from across the globe.
Invest in a mobile friendly Responsive Website:
A website has become a prerequisite for manufacturers looking for web presence. Optimize your website to get any real business on the web. Moreover, a website that covers complete product and company information is going to work as the backbone to your entire internet marketing campaign. However, the company must update the product catalog and other latest essentials to keep the interest of your customers.
Email Marketing boosts Leads for Manufacturers:
Set up an email marketing campaign. Automate your email process so that takes care of a lot of inbound inquiries and lead nurturing. Moreover, engage a specialized company for SEO optimization to make your website search engine friendly; that gets you more subscribers to email to.
Social Media Marketing – A powerful tool for B2B Marketing
Social media, today, holds immense potential to spread the word about your company and increase networking possibilities. A few things that should be considered to enhance online experience for the customers are:
- Send regular update messages to connections in your LinkedIn network
- Update about your company and products at various blogs
- Upload product pictures on Flickr and other image sharing sites
- Put up product videos on sites such as YouTube
- Place company presentations and documents on sites such as Slide Share, etc.
However, manufacturing companies should judiciously choose a strategy that best suits their business. Depending on their budget, target market and objectives, these enterprises should invest in options that would allow them to derive the requisite mileage.
Need Help??
While these are few options of online marketing, there is still much more to be known. If you’re a manufacturer hunting to maximize your online marketing efforts, get in touch with us today to schedule an online meeting.