The hospitality industry has been one of the greatest beneficiaries of the internet, and holds maximum potential to reach new customers… It’s hotels, resorts, restaurants and spas, the dream entertainment destinations of most holiday seekers and fatigued urban denizens, are some of the most searched and reviewed properties online. So what makes their guests choose one property over other? Is it the, now commonly found, good food, swimming pool, courteous staff and top-notch hospitality? Or is it something more?
With growing influence of the internet, guests are now seeking true engagement with hotel-resort-spa brands. And for property owners who understand this, web marketing and 360 degree online presence has already become a critical part of their business strategy. But there are any hotels, resorts and spas that are still handling online marketing very much like their old traditional marketing functions – still maintaining brochure websites, and then conveniently forgetting about them. Though many of them now get discount bookings from Online Travel Agents, they are ignoring the positive vibes of branding that can get their properties better value.
“Many resorts have relied on brochures and pamphlets for years. While these tools are still effective ways of reaching some customers, the Internet has become the first place travelers look for information on vacation lodgings. This alone is a serious reason for resort owners to reexamine their existing marketing strategies.”
Arthur Cooper on Optimum7.com
For a property owner targeting good hospitality business turnover, we recommend allocating small percentage of their target revenue to online media marketing. And with Aidasinc’s pay after results, performance marketing services, doing it right is now cakewalk.
So what are the basics in online marketing strategy that they need to work on?
Maximize Your Online Presence with Increased Traffic
Having worked with numerous hotels and resorts for Internet marketing, we understand what it takes to get more eyeballs online. Here are few guidelines that may assist you…
A. Get the Basics Right:
There is no Marketing Magic for a poor product or service. Hence, if the rooms are dirty or checking in is irritating, then don’t expect marketing to make up for it. A better customer experience is totally your credo.
B. Provide Tongue Candy:
Present such hospitality stories that people will repeat when they go back home; stories that people can’t help but share with others. This is mostly called the irresistible word of mouth – tongue candy.
C. Invest in a Good Website Strategy [Free Assistance]:
The Internet becomes more important when planning trips and searching for resorts with each passing year. Make sure your website conveys your story if you truly want to stand out from the horde. Engage the imagination of future visitors with a real story through your website by addressing- What’s your history? What do people love there? Are banana pancakes the specialty of your resort? And so on…
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D. Resort Blog Marketing:
Creating a blog is one way to optimize sites’ ranking. However, a blog must contain updated articles services or attractions that might bring a potential customer to your site. The page titles and content are also key factors in sound page ranks.
E. Employ professionals for your Search Engine Marketing:
Even though you have a fabulous resort, but if one Googles it – does your resort comes up? Search engines are always being optimized and updated. The field of online marketing is revolutionized rapidly. Hence, new strategies must be quickly developed to keep the site competitive. So, SEO is the best for top ranking, driving qualified traffic to your website as well as customers to you.
F. Encourage Guest Reviews:
Reviews can truly make or break a hotel. Encourage positive reviews, and limit negative ones Deal with the disapproving ones in a professional and timely manner.
G. Social Media Marketing:
Facebook is common name to millions of people across the world. Hence, setup a Facebook fan page and encourage guests to leave comments. Moreover, post your images and videos on media sharing sites like YouTube, Flickr, etc.
H. Mobile Website:
In the trending cellular world, over half of all internet browsing will be done via mobile devices. Hence, add another channel to your marketing strategy and make a mobile version of your resort website
I. Online Advertisement:
Though it seems like hotels are constantly talking about their new amenities and outstanding personal attention, their Ads tell a different story by making the hotel’s exterior the star of the show.
Why you need Professional Marketing Assistance
Did you think professional marketing services are expensive? You are thinking right, they are very expensive, charge big fees upfront and no one can guarantee returns.
But now with Aidasinc’s pay after sales, performance marketing services, you can be assured of results. And as a proficient online marketing company, our team can help you beat fierce competitive forces in the online world and generate more customer inquiries and footfalls than ever. Moreover, as the Internet gets more users, it truly makes a huge difference when if business attains complete online dominance. Isn’t it?
What More, you get our experts to help fortify your website, online presence, branding, advertising, traffic generation and audience engagement for following benefits:
1. faster business development
2. higher profitability per sale
3. better venture funding when required
4. handsome company valuation whenever you wish to sell stake
5. growing brand presence as an industry leader
Start growing your online presence today!
Signup for free marketing assistance here aidasinc.com/happyhours