To survive in the rapid era of social media marketing growth, every business is trying to take the lead with new concepts. And why not? The social networks offer a huge potential for increasing sales and reaching more prospective clients. And brands with high social engagement enjoy the privilege of loyal customers!
Social Media Marketing Ideas To Tap Clients
Appoint a Team for Facebook
Why? To succeed on Facebook, you must respond to each and every Facebook wall post, comment, mention and share. Keep them interested in your brand.
If your Facebook page or community is large and there are a big numbers of replies, posts and comments; setting up a team to respond to such messages becomes important. You can even outsource to a team what will represent your business on your behalf.
A good team will come up with new ideas continuously. Or you can avail of @AiDASiNC social media marketing consulting services for new ideas. It’s easy and comes with no contracts!
Fine Tune your Content Strategy
In this digital era, ‘Content is the King’. Delivering creative and useful content to your fans or followers can stand out your brand in the flood of content. Your Marketing Strategy should pay great attention to content creation and its distribution. Ask these questions to yourself while creating content:
- Does it will invoke emotions?
- Is it useful for your followers?
- Is it relevant?
- Is it timely?
- Who cares about your posts?
Run Contests To Drive Interest In Your Products
You can run a simple contest or poll to engage more people with your brand. You can also run contests to make users share their thoughts or images and get interesting rewards. Such contests are usually beneficial to increase the reach of your events, webinars and registrations.
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner
You can save a lot by narrowing your targeted audience for boosted or promoted posts. Because if you are targeting a larger audience, then the chances of engagement rate might slow down, as most of the people will ignore your content as it is not relevant to them. This will prompt Facebook to downgrade your content and reduce its organic reach as well.
But while narrowing your target audience, make sure you are reaching the right audience. Remember, lesser the engagement rate, higher is the cost.
Increase Website Traffic With Social Media
Social media can dramatically increase the amount of traffic to your business website. If your content is shareable or viral, then you can notice a huge traffic increase than before. You can even create custom short links which can be redirected to specific pages of your website. With the use of analytical tools, you can monitor the traffic and determine the effective channels of traffic.
Using these ideas, you can boost brand awareness over the social media… and WIN CLIENTS.
Yes, your clients will appreciate is they see more about you on social sites and with positive reviews about your company.
But if you think you will be unable to meet the desired goals with in-house team; you should hire a Digital Marketing agency that will make sure you have a great social presence!