For Dentists: Corrections in Online Marketing

Online marketing for dental practices is still relatively new. However, this new medium, when effectively used increases both outreach and footfall of potential patients for dentists. Being the owner of a dental practice you must take advantage of benefits of internet marketing strategies…

 

Mistakes to Avoid by Dentists
Mistakes to Avoid by Dentists | Image Credits: Emedcert
However, here are a few costly mistakes; that as an online marketing company, we recommend you to avoid.

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1. Ignoring Free Marketing Options

You might think that the only way to reach potential customers is through a paid strategy like PPC or blast email services. But there are diverse ways that we suggest, you can use, to spread your name and market your dental practice online.

  1. Adding links to your homepage, a map or buttons for likes or share.
  2. Listing with directories like Yelp, Google My Business etc. that are often used to seek local area services.
  3. Some directories allow users to post reviews. Answering them will help you to connect with them.
  4. Maintaining a stable social media presence.
  5. Keeping your blog alive and guest posting on related industry blogs.

2. Overlook Organic Search Marketing Options

Doctors Hire Online Marketing Company to Reap the Benefits of Internet
Doctors Hire Online Marketing Company to Reap the Benefits of Internet

If you are a starter, a website without SEO is impossible if you want to be found by prospective customers. Website optimization gives your dental website the opportunity to be found and indexed. It also increases website traffic and your page rank with Google or other search engines. A SEO strategy will keep you on the top of list for specified search terms. For this, you’ll need the services of an online marketing agency which has the knowledge, skill, and experience to drive your online advertising strategy.

Although there’s a lot you can do on your own when it comes to web marketing, but running a business, learning and managing SEO and marketing as a whiz can be pure fantasy. At some point, there will be a need of professional help to move forward.

3. Inappropriate Contact Information

No matter what form of internet marketing you use, including your contact information eases a person to reach you. So check that your number and address is visible:

  1. Header of your blog
  2. On your website
  3. Your social media accounts
  4. Directories you list with

Also include a valid URL link. Keep in mind to route them to a proper landing page. For example: If you have placed an online ad to offer a special deal on root canals or routine check up; route the person to a page where they can book an appointment or a page that tells your specialty in same?

4. Disregarding Your Competition

Pay attention to internet marketing practices of your competitors. As an online marketing company, we advise active competitor tracking to keep your client base intact and attract newer patients. Check if competitors are bidding for top Google Adword keywords. If yes, then plan a strategy to outbid them if you have the budget. If another dental practice is going with info-graphics; you take the next step with a viral video campaign. Being competitive helps!

Hire an Online Marketing Team

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p style=”text-align: justify;”>So you need to make the utmost use of marketing online channels, right? Being a dentist by profession, you probably have limited time to tackle the ins and outs of online marketing. Isn’t it better to hire a skilled online marketing team for a small percentage of your profits?

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