The healthcare industry as a whole has lagged behind other industries when it comes to digital media reach. While most of their clientele (read patients and healthcare practitioners) have graduated to smart phones and social media networks, most healthcare companies are still to catch on to this media.

Credits: Rendezvous-group
Credits: Rendezvous-group

“Print ads and billboards aren’t sufficient anymore. Better search, engaging apps, and social media are now essentials for marketing.” Source: healthleadersmedia

Between HIPAA compliance regulations, FDA restrictions and other legalities, it can be scary to adapt to the changing marketing trends in such a heavily regulated industry. However, digital media marketing is now no longer an option for health care industries. Rather it has become an essential part to reach and engage today’s tech-savvy patients and physicians.

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To do this, healthcare companies and professionals will need the assistance of skilled online marketing companies.

“According to a recent study by Epocrates, throughout 2013 in the healthcare industry, 86% of clinicians used Smartphone’s in their daily office activities – an increase of 8% from the previous year. Additionally, 53% of clinicians used tablets at work in 2013, up from 34% in 2012.”

“Likewise, according to the Wolters Kluwer Health 2013 Physician Outlook Survey, 80% of physicians use general browsers, such as Google and Yahoo!, in the diagnosis, treatment and ongoing care of patients.”

In addition, patients are using the internet to find and engage with healthcare organizations as well. In such a scenario hiring online marketing company to build your strong online presence and get qualified leads becomes very important.

Online Marketing Company helps you to be found among your competitors

“86 percent of patients conduct a health related search before booking a doctor’s appointment. Nearly 80 percent of those health-care seekers used a search engine to conduct research, whereas about 13 percent said they went directly to a site that specializes in health information (e.g. WebMD, Mayo Clinic) to conduct their search.” Source: gravitatedesign

Why Hire An Online Marketing Company?

Here are three aspects that show the importance of online marketing company for health care industry and highlight the significance to get measurable results.

1. Responsive Web Development

With the skyrocketing Smartphone usage in contrast to desktop usage, a responsive website could greatly benefit healthcare organizations as it can adapt to any screen size depending on the device it is viewed. You can easily view the content, read and navigate the site without re-sizing, zooming or scrolling.

Developing a responsive site may call for extra effort at the beginning but it eliminates the need for a separate mobile site. Moreover, it offers a cohesive digital experience for your audience that ensures consistency on a wide range of devices.

Additionally, hiring online marketing company allows healthcare organizations to focus on developing a single and effective web strategy simultaneously increasing visibility and conversions with decreasing expenditures and effort.

2. Search Engine Optimization

The percentages of consumers who are surfing the web to find medical and health-related information are on rise. Hence, it is crucial that your organization must go for a (search engine optimization) SEO service by hiring online marketing company. This will allow you to be found whenever a potential patient or customer conducts an online search related to your profession.

Medical industry is a large pool where there is fierce competition for search traffic. For example, if you have a great SEO strategy, you will appear higher in organic search results. Also a highly targeted SEO strategy helps you to increase your online presence and search engine ranking as well.

Research proper keywords that can help you determine the competition surrounding key healthcare industry buzzwords. For example, should you optimize for “ABC physician” or “ABC heart physician”? Choosing a relevant keyword, designing proper landing pages, relevant blog posts etc. can help you to drive huge website traffic.

3. Content Marketing

A SEO strategy can’t stand on its own without the right content as its backbone. New, interesting and worthy content allows companies to constantly capture new leads and sustain competitive onslaughts. Content in the form of blog posts, social media updates, e-books, webinars etc. will help you get found online and help your audiences. You can even address their problems through your content or about your healthcare services and your products they want to use.

Properly crafted content will improve your search engine rankings too and drive new traffic to your website. What more, your social media audiences will love to share your knowledge and thus capture a larger audience. Content also nurtures and nudges leads throughout the sales funnel thus encouraging them to visit your hospital or clinic or point of sale for their healthcare needs.

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