Are you sure from where your next lead will arrive? This is something which is difficult to predict. Email or blogging can help you a little. However, they won’t help you to define which channels are worth for your investment in terms of time and resources. As per top lead generation companies there is no magic bullet when it comes to identify profitable lead generation channels. It is different for every industry and every business. Listed here are several potential channels to explore as well as identify and track them.
Who Will Be Your Customers?
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Following are few insights that will bring you a little closer to define channels
- What problems do they have?
- How do they prefer to consume information?
- Where do they spend most of their time online?
How Will You Know If It’s Working?
Doing some data analysis will help you to find out which channels are worth your investment and which are not. It simply means that before you start pouring your time and resources it’s good to have a plan for measurement.
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Common Lead Generation Channels:
1.    Blogging
Writing relevant content that addresses the pain points of your personas can increase your visibility and help you get more traffic. How to track it: Blogging gives you an opportunity to nurture existing leads and attract new visitors by providing solutions to your personas pain points. In order to determine the influence of your posts you need to monitor views and the conversion rate. With photo editing tools, templates, and as-you-type SEO tips, makes the content creation process simple and provides the ability to track and measure results. The blogging dashboard also displays the published post’s views and CTA clicks.
2.    Gated Content
Gated content is requires a user to give personal information, like an email address etc. in order to view or interact with the content. How to track it: Resources like webinars, whitepapers and eBooks can be exchanged for a visitor’s contact information. This will call for a landing page that serves as a place for people to convert. Also you should be sure that you pay close attention to the goal of the page, the language and proof that you employ. However, this requires that you should focus on both downloads as well as topic performance. This will help you to focus interest your audience.
3.    Social Media
Social media means gaining attention through contents that attracts attention and encourages readers to share it with their social networks.
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How to track it: Most of the lead generation companies utilize inbound efforts to acquire a customer through LinkedIn, Facebook and Twitter. You can do that too. Take a careful look at a few things by comparing the performance of each of the social sites to determine which is most profitable. Including resourceful articles, offers, and industry hash tags will help you to turn up more qualified clicks which ultimately result in more qualified leads.
4.    Email Marketing
Email marketing is used by organizations or marketers for brand and customer loyalty building, converting customers, advertisements, giving promotional offers and more. How to track it: According to lead generation companies email marketing is great for lead generation, as it aims to deliver valuable content straight to the inbox of your ideal customers. To ensure whether your email marketing is a successful channel for lead generation, keep tabs on conversion rates, click-through rates, etc. Other metrics that help measure effectiveness are list growth and sharing that gives a good idea of whether or not the content you are sending out is resonating or not. Your feedback and views are most solicited.