Are you wary of hiring a SEO services company?
You then might be aware of the luring tactics used by SEO companies. Service guarantees may would jump to give you that in no way benefits you and in the larger context can harm your business and even lead to banning your URL by the search engines. We tell you a few of these practices by SEO companies so that you can protect your business.
Use Of Black Hat SEO Tactics
Black hat seo tactics in simple terms are unethical practices used by some SEO companies in an attempt to gain quick results. As it happens with other illegal practices they seem to work early on, but later prove to be devastating. Black Hat seo tactics include:
- usage of invisible keywords
- keywords stuffing
- comment spamming
- paid links & link farms: e.g. submitting your site to 1000 directories for $10 or so
- cloaking of pages and doorway pages.
All these tactics are done with the objective of fooling search engine bots, but are actually futile. As search engines evolve, new search algorithms detect such tactics. And such websites may get penalized or in certain cases banned causing irreversible damage.
Starter Digital Marketing services, Includes SEO & Social Media Marketing: Combo Plan
Avoid Black Hat Techniques
Avoid: “We guarantee top ranking for your website”
If you ever hear this statement from an SEO company, then it’s time to cancel the deal. No good SEO company guarantees ranking as there is no point in claiming something which doesn’t really count. Guaranteed Rankings sound nice but they are practically impossible to manipulate.
Just scan through search engine results pages for couple of keywords over a week, you will notice that most of the rankings are unstable. Hence, someone guaranteeing you such results are best avoided.
Avoid: Jargon and big words
SEO is all technical stuff but that doesn’t mean everything should be clichéd and difficult. Companies that use a lot of technical terms actually mean they don’t know anything. A good SEO firm will answer your doubts in simple terms and will be always ready to give explanations. People who go off the track while talking to you about business are to be dodged.
Starter Digital Marketing services, Includes SEO & Social Media Marketing: Combo Plan
Avoid: “We are linked with the Search engine”
This is a straightforward lie. The fact is reputed search engines do not have any relations or any links with SEO companies. All SEO companies are equal and no one has any special status. Companies who say that they know the employees of the search engine or claim to know the ‘inside’ of the search engines are just fooling you to earn your business. Watch out for such claimants.
On The Contrary – Few Good SEO Practices
- Creating content that your target audiences will enjoy to read. This delights search engines as they can offer better quality results to their visitors, thus improving their performances too.
- Many people will link back to your pages and share them with their social circles. This will drive in invaluable free links to your website and provide search engines with positive social signals for your site in turn.
- Identify niche directories, forums, trade sites and other industry portals that your target audiences possibly visit similar information similar. Investing in building reputation on these platforms are more natural and search engine anti-spam teams will appreciate your efforts. What you will also gain is real referral traffic and quality visitors for leads.
- Engage with websites that are related to your niche and share your view via compliments, or suggestions, or assistance to their audiences / webmaster. People love genuine effort and will be much more likely to give you back more in terms of positive social signals, links, etc.
- And as Jayson DeMers illustrates here, investing in maintenance of updated website is crucial. So go create a mobile version of a website, implement responsive web design (RWD) and a resilient CMS platform to get yourself and your business that extra boost.
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p style=”text-align: center;”>Starter Digital Marketing services, Includes SEO & Social Media Marketing: Combo Plan