Is your website generating proper online Leads? Or is the landing page designed for the same overwhelming or time-consuming? If so then these steps can help you to increase website traffic and boost lead generation. Also this can help you to grow your site’s trust factor and authority.
Put a Contact Number
Add a contact number to your website especially if you sell a product. This increases consumer trust and lends credibility to your offer. Moreover, the presence of a phone number will give them comfort and increase website traffic.
Have Forms That Ask Minimum Data
#alternative24x7advertising
An easy access to the form will increase website traffic. Ask for minimum information for the first step. Customers would fill out this form because they did not have to give out too much of personal data on the first step itself. Putting these forms in the upper half of the front page increases the likelihood that customers will notice them and fill them out.
Improve Credibility with Photos and Testimonials
Many websites add testimonials which can be a powerful marketing tool. But adding photos or video can take them a step further. Solid testimonials can have a powerful impact and can support to your offer. It can increase website traffic that convert.
Use Power Words to Describe Your Offer
Powerful action verbs such as “get”, “feel” and “have” are strong and are great factors for lead generation. Using action oriented words in your offer places the customer in a pivotal role as the one receiving the benefits.
Make Your Videos Speak To the User
Online videos greatly boost website traffic thus boosting conversion rates for a wide range of particularly e-commerce websites. Also videos help the user feel more educated and secure about their purchase.
Avoid Too Much Clutter
Give your content, call to action buttons or images some breathing room. Putting down too much in empty area on a page causes distraction to your customers and lowering your conversion rates. So, to increase website traffic and convert them into leads one must have a clutter-free site.
Use Trust Seals
Incorporating a trust seal on your website can increase your website traffic. Installing a seal that is backed up by a guarantee rather than choosing one for pure visual security benefits.
Invest In Best Templates to Increase Website Traffic
Avoid any cookie cutter website templates and invest in the best possible website you can afford. Make sure you make the page’s purpose is clear and is tailored according to lead generation needs. Having a well-designed site also increases website traffic, trust and customer confidence levels when shopping online.
Prioritize End-Goal First
Think what exactly does a “lead” mean to you. This can assist you to determine exactly what actions you want the user to take. It can be filling out a form, signing up for a newsletter, requests a call-back, etc. Once this is defined it becomes easy to adjust your conversion goals accordingly.
Incessant Testing
Testing is the only way to know exactly what works for your unique situation. Design your landing pages keeping these best practices in mind will increase traffic and help to get qualified leads.