FAs a dentist, you can probably realize that the competition has become tough not only in your area but outside it. It is quite usual to see 3-4 dentists working in the same building. In such a scenario, when the question rises for survival, it’s important to develop a steady supply of new patients for your practice.
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How to do this?
You know you will require an effective online marketing plan to keep growing and stay ahead of the competition. So, invest in dental marketing to frame the best marketing strategies, produce better ROI and get more patients.
Now, you may have had success with traditional advertising (direct mail, phonebooks) and there isn’t any need to take dental internet marketing and search engine optimization seriously. And even if you reluctantly make up your mind to promote your practice online… you may be tempted to get the least expensive package possible or Cheap SEO and go with that.
Cheap SEO is… No more!
Traditional marketing is rapidly losing its effectiveness. There are higher chances that whatever value you are deriving from traditional marketing strategies today shall disappear in the future.
“In years past, when almost all individuals read the local newspaper or received a new phone book every year, these were solid media or marketing channels on which many business owners could rely. However, this is rapidly changing. More and more people are choosing to get their news online rather than through the newspaper, and a large number of households no longer take telephone books, since it is often easier to simply look numbers up online. Even popular magazines have fallen prey to the Internet age.” Forbes
Cheap SEO companies that offer inexpensive packages trick their clients by using unconventional methods or Black Hat SEO. This may result in Google penalty and banning of your website. So, it’s always better to work with reputed internet marketing firms.
However, if you still continue with such cheap SEO methods and don’t focus on marketing your dental services online, you may lag behind the curve. It may result in a slowdown of the stream of new patients… leading to your clinic to lose a competitive edge.
Alternative to Cheap SEO and Traditional Marketing
Spending huge amounts on traditional marketing and a little money at SEO won’t derive value. Do you really want to let your competition get the jump on you by a whole year? So, dump cheap SEO tactics and invest wisely.
“All businesses must implement marketing strategies to attract customers, create a brand image and remain competitive in the marketplace. Marketing tools range from traditional mediums, such as print, billboard and broadcast advertising, to high-tech options such as web-based, interactive and email marketing strategies. The approach that works best for your business depends on your budget and your target audience .” Source: Chron
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p style=”text-align: justify;”>Primarily, start shifting your marketing strategy towards Internet marketing. Maybe you can spend a little less money on traditional marketing. Shift this money to develop a solid marketing strategy integrated with solid SEO tactics with some focused and effective traditional marketing. This will improve your sales and leads.