Marketing is always considered as one of the most lucrative career options. And as the world is going digital, marketing can’t be an exception.
Digital marketing is allowing brands and businesses to reach maximum targeted audiences more effectively and efficiently, than traditional marketing. Hence the demand for digital marketer is increasing rapidly.
There are many institutes offering Digital Marketing Course in India, and abroad. But the one offered by @AiDASiNC is very unique, practical and productive.
Should I Join A Digital Marketing Course?
The world’s economy is facing the after effects of recession. There is a huge uncertainty of a career in any field. But marketing is the sole function that will be evergreen as it helps businesses in the generation of revenue.
And with growing penetration of the internet, there is a growing demand for digital marketers today, and in the future. So doing a Digital marketing course can assure a stable and highly paid career option.There are various areas in which a digital marketer needs to be skilled. Some of them are as follows:
Search Engine Optimization (SEO)
It is the tool which helps marketers to rank their website among the top search results. Every website requires a basic write up and design in such a way that the search engines like google, yahoo, others will rank it higher. It is the skill to optimize your website with the help of keywords and other tools which help generate traffic and conversation on your website.
Pay Per Click (PPC)
The theory of PPC is simple but the implementation of this tool is a lot more complicated. And hence it takes certain skills to identify and group potential keywords which will ensure the success of online advertising campaign. Learning from experts is the only key to get success in PPC advertising. Otherwise you might get frustrated while doing wrong practices which will result in failure of your campaigns.
Email Marketing
An Email is still a preferable communication tool in marketing. It has a proven track record of lead generation and sales conversion in the past. But to be the best digital marketer, you will require to do more than just create a regular communication. There are different strategies to use in email marketing, which convey the exact message you are trying to deliver.
“Word-of-mouth marketing has always been important.
Today, it’s more important than ever because of the power of the internet.”
-Joe Pulizzi & Newt Barrett
Social Media Marketing
Every business needs a strong social media presence to increase the brand recognition and brand promotion. Major B2B, B2C and nonprofit organizations are using social media to reach a larger audience within a short period of time. As a digital marketer, you should have the knack to identify the latest and popular trends in your clients’ industry. And the effective use of hashtags on Twitter to the Facebook’s changes in news feed algorithm, to Pinterest allowing eCommerce to Instagram brand building features and sites like SnapChat.
Analytical Skills
A digital marketer with analytic skills is an ideal requirement for any company to perform digital marketing. According to a study by Digital Professional Institute, 13 % of businesses have listed the analytic skill and experience as a must have skill in their job descriptions. Also the applicant were asked for demonstration of their expertise on analytic tools, its evaluation and comparison.
Content Management
In this age of digital marketing, ‘Content is the King’. The digital marketer should have the ability to produce a high quality content. If a digital marketer is unable to create unique and high quality content, then his technical skills like SEO, social media or email marketing are useless. Today’s digital marketing field needs digital marketer who are having excellent writing skills for emails, press releases, proposals, website copy, social posts and other promotional content.
A marketer with superb content writing skills can earn a highly lucrative income and a fast pace growth.
@AiDASiNC, freshers joining us are taken through all the above mentioned domains to give them each a holistic understanding. They are further made to work on live projects, and that give them the much desired hands-on experience.