Online branding and optimization of online presence is helping healthcare companies build world-class assets. What more, by increasing goodwill, these companies are also experiencing qualified lead generation for their health, beauty, supplements, weight loss, skin care products and services. For investors, this transforms into better asset buildup, as leadership in fields like Medical Tourism means increased revenue generation sources. Welcome to the new era of healthcare marketing, where digital marketing agencies are helping a patient centric approach to drive growth in physical engagements as well as in the virtual world.
The traditional healthcare ecosystem of hospitals, clinics, and diagnostic centers is being complimented by rapid addition of agile players in form of e- labs, home care providers, health tech apps and e-pharmacies.
Calls for innovative strategies to protect current customer base as well as increase market share.
Healthcare Marketing – Huge Assortment Of Categories
Healthcare Marketing is about presenting to the right audiences a huge assortment of products, services, accessories and assortments therein. And affordable, reliable and efficient healthcare marketing requires smart management of multiple challenges posed by variations in the global as well as local buyer psyche. Here are some of the products that are fast growing in online presence and demand,
Ayurvedic Candies, Ayurvedic Cosmetics, Ayurvedic Food, Ayurvedic Jams, Ayurvedic Oil, Ayurvedic Formulations Body Scrubbers Bath Oil, Shower Gels, Handmade Bath Soaps, Bath Gel, Bath Scrubber, Body Mud Combs, Hair Removal Machine, Hair Iron, Barber Chairs, Shampoo Beds, Laser Hair Removal Machine Body Lotion, Body Oils, Snow Spray, Talcum Powder, Body Cleanser, Baby Carrier Deodorants, Perfume, Deo Spray, Ladies Perfumes, Synthetic Fragrances, Peppermint Products Body Tattoos, Cosmetic Cream, Lipstick, Mascara, Beauty Care Services, Lip Gloss Ear Drops, Earplugs, Ear Syringes, Cotton Swabs Amla Oil, Aroma Oil, Aromatherapy Oil, Fish Oil, Flower Oils, Lubricating Oils, Medicated Oil, Natural Oil, Neem Oil, Sunflower Oil Contact Lenses, Eye Drops, Reading Glasses, Convex Mirror, Eye Pads, Eye Masks Slimming Machine Foot Cream, Elastic Bellows, Foot Gel, Foot Massager Hair Color, Hair Gel, Hair Oil, Hair Shampoo, Almond Oil, Anti Dandruff Shampoo Food Supplement, Protein Supplements, Food Vitamins, Blood Pressure Meter, Nasal Drops, Veterinary Product Herbal Cosmetics, Herbal Extract, Herbal Powder, Herbal Tea, Herbal Blends, Alfalfa Powder Massage Oil, Massage Electric Pillow, Massage Bed, Massage Lotions, Scalp Massager, Massage Balls Dermatology Equipment, Hematology Analyzer, Ophthalmic Instruments, Scientific Instruments, Wheelchair Accessible Tables, Rehabilitation Equipment, Aromatherapy Medicine, Chemotherapy Drugs, Health Medicines, Natural Remedies, Marijuana Drug, Herbal Medicines Nail Cutter, Nail Polish, Nail Printer, Nail Drill, Artificial Nail, Nail Gel Toothbrush, Toothpaste, Tooth Powder, Dental Floss, Oral Rinse, Dental Hygiene Products Bulk Drugs, Capsules & Tablets, Drug Intermediates, Pharmaceutical Formulations, Pharmaceutical Ingredients, Pharmaceutical Raw Material Contraceptives & Condoms, Sex Medicines, Hoodia Medicine, Revitalizer for men, Sex Oil, Personal Lubricants Mouthwash, Skin Care Creams, After Sun Lotion, Skin Tonic, Anti Wrinkle Cream, Tanning Oils Aftershave Lotion, Razors & Shavers, Shaving Soap Bowls, Razor Blades Spa Tub Covers Weight Loss Patches, Diet Gel, Weight Loss Supplements, Slimming Products
Add to that growing online demand for information related to health and wellness treatments and common illnesses, like diabetes. Here a hospital or healthcare center can take advantage of this demand to gain knowledge leadership position.
Planning for a Healthcare Marketing Strategy?
Today doctors can connect with patients from different time zones and engage them with better healthcare solutions. For a hospital or healthcare center, this becomes a huge challenge and at the same time a huge opportunity to build a wide footprint. And here, marketing strategy is an investment that may require a healthcare company to hire outside help and plan for a bigger picture.
Some Interesting Facts for Healthcare Marketing companies:
- 42% of individuals viewing health information on social media look at health-related consumer reviews.
- 32% of US users post about their friends and family’s health experiences on social media.
- 29% of patients viewing health information through social media are viewing other patients’ experiences with their disease.
- Of all the individuals viewing healthcare information on social media, 24% are viewing health-related videos/images posted by patients.
- 74% of internet users engage on social media. 80% of those internet users are specifically looking for health information, and nearly half are searching for information about a specific doctor or health professional.
- Information on social media can have a direct influence on patients’ decisions to seek a second opinion or choose a specific provider, particularly for people who are coping with a chronic condition or managing their diet, exercise or stress.
- 81% of hospitals said service lines expressed an interest in participating in the hospital’s social media strategy.
- 60% of consumers say they trust doctors’ posts versus 36% who trust posts from a pharma firm.
- 50% of healthcare apps available to consumers can be downloaded for free and are produced by a variety of developers.
- 27% of patients comment or post status updates based on health-related experiences.
(Source PWC, PewResearch and Getreferralmd.com)
Top 3 Things To Do For Better,
High ROI Healthcare Marketing
- In Healthcare Marketing, e-Branding Works – Healthcare marketing as researched and experienced by team at AiDASiNC works on One Major Factor – Brand Goodwill. So it happens for manufacturers and distributors of healthcare products and services too, it is prudent to invest in building brand value in target markets.
Like Amway and LR, two of the most popular direct sales healthcare marketing companies on globe. Healthcare marketing mostly targets buyers who are higher up in the social strata. And what could be more affordable than having a strong brand visibility and reputation on the internet? For most likely, such buyers would be smart phone savvy.
- Integrate Direct Marketing And e-Push – Some of the leading healthcare marketing brands have been heavily relying on direct sales through independent business partners. Their customers benefit from individual advice from people they know in social circles and the partners benefit from attractive extra incomes.
Exporting to international markets requires a state – of – art online presence. What can be a major engagement tool here would be a robust social media network aided by a resilient website. An online store where distributors or business partners can reach out anytime and place orders. An online brochure that sales affiliates can readily showcase to prospective clients. Ignorance of the internet, by many healthcare marketing companies is only detrimental.
- Online Makes Healthcare Marketing Easy – Look at drugstore.com. It is one of the most popular sites on globe and look at what they have been successfully doing since 1999. Right from Free Shipping to local as well as international destinations, to Instant Coupons for future sale redemption to huge range of SKUs, they have been there and done that for ages.
So is your healthcare marketing lagging behind?
A pick from the past on how great online presence can help – Drugstore was one amazing company. Imagine the high ROI that its healthcare marketing might have generated with these figures that were measured in 2012.
- 823,000 Facebook Fans
- 18,000 Twitter Followers
- 100~105 Million Visitors p.a
A conservative estimate says, at an average ticket size of US$ 25, drugstore.com would be generating more than US$ 52 Million p.a.
Update: drugstore.com was an internet retailer in health and beauty care products. Its web operations were launched on February 24, 1999, and shut down on September 30, 2016 after being acquired by Walgreens in March 2011 for $409 million. – Wikipedia
Get Highest ROI From Integrated e-Healthcare Marketing
A good healthcare marketing program would require a generous blend of traditional media with new age media. And if you are considering expanding to newer markets, increasing your healthcare marketing ROI and staying ahead of competition…
See what new digital strategies can do for you. Feel free to contact us at AiDASiNC for a one-on-one, no-obligation discussion on the various possibilities. Explore opportunities and avenues to reach new markets with a stronger, reliable and affordable healthcare marketing for your company.