I was chatting with a home decor store owner from Europe the other day. And she was discussing about the growing importance of marketing online for retail businesses like hers. And how suppliers from India and China were directly reaching her buyers through eCommerce channels. She was as concerned as any business owner could be about the changing roles of various intermediaries in this global marketplace. A manufacturer is now also a retailer and directly marketing to end users with fat discounts while undercutting traditional wholesalers and retailers etc. Sounds familiar?
Growing Importance Of Marketing For All Businesses
Marketing is today helping both producers and consumers exchange demand for supply irrespective of physical location. Where it used to be a channel of investment is also doubling up as a source of revenue… where percentage of profit from new income is reinvested to drive more profits and reach wider markets.
So why are so many small and medium businesses suffering from stagnating marketing campaigns?
And if you know someone among your friends and family challenged by marketing complexities, share this article with them.
3 To Dos: Importance Of Marketing
These are 3 important strategies to surge ahead of competition in your industry.
Power of virtual reality – Creative To Do
Good visuals of products and services engage customers to know more and in the process, help convert more.
Enter virtual reality, and the world is not enough.
From resorts, theme parks, hospitals, durables, FMCG to airlines and more, here are the new tools to appeal to your potential customers.
Like
• 360 degree videos
• virtual test drives
• experiential imagery
So grab some 360° camera equipment and capture some good visuals of your products and services to showcase to your remote location customers.
Need help with reaching them online? See below…
Power of innovative marketing solutions – Must Do
Fintech today is enabling startups, entrepreneurs and small medium businesses (SMBs) to access markets and capital faster through technology.
FAQ
How much of this credit should SMBs divert to marketing and advertising? … and particularly how much is enough for marketing in highly competitive industries? … or
Is there a better alternative? Can
SMBs fund their marketing campaigns without burning their credit lines?
ANSWER
YES, now available for startups, entrepreneurs and businesses of all sizes
a win-win opportunity
• Pay after sales
• Expert managed
• Personalized service
• To grow traffic-leads-sales
• Forever free till you get results
See link below.
Power of artificial intelligence – Simply Do
Think like your best customers would think while searching for solutions to their challenges, that your business can help with.
Then develop your marketing strategy for best Leads-Sales growth.
Use, artificial intelligence (AI) tools (available, open source) to amplify results, like
• mining databases
• gathering insights
• creating high-impact content
• optimizing, automation, more
Need expert help?
For startups, entrepreneurs and businesses looking for skilled team to grow Leads-Sales, see
Aidasinc’s FMS
• Start free
• Collaborate
• See growth
• Pay for results
• aidasinc.com/fms
Start Early. Reach More. Grow Faster.