Are you struggling with your social media marketing strategy? Is the complexity perplexing? Have you been challenged with low engagement, low growth and negligible returns from your social media accounts?
Checkout if you have been making these 3 mistakes in your social media marketing tactics.
No. 1: Incongruity With Marketing Goals
What is (are) your business objective(s)? Most social media marketing activities that fail are due to incompatibility with overall marketing objectives and goals for the business. For e.g., prioritize your expectations from your social media activities on,
- I want to increase my brand awareness on Facebook, and/or
- I want to engage my existing and past customers on Linkedin, and/or
- I want to retain my customers and target audiences with daily offers on Twitter, and/or
- I want to reduce my marketing costs by acquiring new customers through social referrals, and/or
- I want to make social networks my customer support channel thereby increase my social engagement and enhance brand reputation
Prioritizing will help you focus and channelize your resources to the most rewarding objective. And thereby protect you from multiple distractions.
No. 2: Incomplete KYC Hurts Social Media Marketing Strategy
KYC here is, know your customer profile. Most social media campaigns fail to generate any response because the marketing team has probably not targeted the right buyer profiles. As in any marketing campaign, it is important that the right buyers are targeted at the right locations and at the right timing to generate positive response.

Work on this and your social accounts will start generating more engagement!
No. 3: Irrelevant Content, Nothing Exciting!
Content development is not as simple as it seems to be. And most businesses ignore the importance of content generation. For content in such cases is limited to text matter in brochures and website pages.
However, it is of critical importance to know that your target audiences are people active on multiple social media networks, like Facebook, Linkedin, Twitter and most recently on mobile apps like WhatsApp. They are bombarded with tonnes of content every day in form of text, image and video.

Giving them un-interesting and dull content is not going to work. Invest in content that is generated in context with your overall marketing objectives. Keep some elements funny, and some serious in nature. Mix in information that details your product feature and services in an interesting and engaging way.
Dynamism.
Social media landscape is transforming at a fast pace, so nothing can be planned for a very long term. Some tactics might work, some might require fine-tuning… and some to be rejected. You might need professionals to handle your social media accounts and give you more bang for your buck. What do you think?
Feel free to connect with me with your thoughts, questions or comments.