Every business is unique, and so is yours and ours. Hence, where nothing is created equal, how can you, the business owner, select the best advertising strategy? For one, you can replicate the next door businessman’s style and even ad copies. Or the best way will be to create your unique game plan using competitive intelligence and some creative skills. But then, how do you filter your way through the thousands of advertising and marketing options out there? I see two ways, experiment with multiple strategies and agencies till you identify the right combination… Or read this post to get unlimited free marketing and advertising agency team for your business.
Best Free Advertising Strategy
If you have been spending thousands of advertising dollars and tired of poor results, you might be exploring new alternatives. Or changing your marketing agency based on lower costing proposals or cheaper advertising networks. This process is typically not easy for 90% business owners, in-fact it’s quite overwhelming. How do we know? From surveys and reports by leading Marketing journals that say 90% business websites fail.
What is the best advertising strategy for your business?
Online advertising, offline advertising, personal selling, sales promotion events, seminars, public relations, direct marketing or other…
At Aidasinc, we help solve this issue with unlimited free online marketing program. Undoubtedly, this is the best advertising strategy for your business. For you get to implement awesome integrated campaigns that come with,
- Multi-channel online marketing presence
- Unified performance tracking dashboards
- State of the art marketing optimisation
- Fresh and creative team of professionals
Seriously, this is something many in-house marketing departments find difficult to integrate too!
How to check if your strategy is the best?
Selecting a good advertising strategy is important to generate the returns from your investments in marketing – i.e. time and money. Continuing in the same breath, it is important not to waste your business capital in knee – jerk advertising that can harm your overall business. So here are the 3 best steps to selecting the best advertising strategy for your business.
- Identify the best advertising channels
Not all marketing and advertising channels are equal. And not all have the same effectiveness for your business. Some will be good for online branding, like Instagram for B2B; while some will be better for lead generation, like Linkedin for B2B.
Some will require zero capital to advertise, like Google Local Business; while some will require good budget to generate leads or sales, like marketing on Amazon.
Ideally, if you have business capital in spare for marketing, you should reserve and invest approximately 10% to 20% of your target revenue on advertising and marketing.
If budget is a constraint, or you don’t have the right data to define your strategy, it’s recommended to seek professional assistance. Here, Aidasinc’s free marketing plan offers the best in class platform to get started and pay for advertising after you get desirable results. - Hire a professional advertising agency
Do it yourself advertising has it’s limitations when it comes to optimizing your sales and marketing funnel to generate more ROI. So you will have to do a bit of preliminary research to prepare a list of good advertising and marketing agencies who can be the right fit for your business. Here good necessarily does not mean an agency that has the most awards or the largest teams. Remember, you are planning to hire an agency instead of hiring an in-house marketing team to protect your office infrastructure costs.
With your shortlisted agencies ready, now’s the time to probe further. Prepare a checklist of information your facts you are going to seek from your listed agencies.
1. Scope of work and minimum budget
2. Advertising campaign management fees vs ad costs
3. Industry expertise and good references
4. Non-compete clause – Are your competitors on their roster?
5. Performance goalposts – How will you measure results?
Make sure you can get the amazing results you want without breaking the bank! - Closely monitor campaign performance… must do.
Now that you have identified the best marketing agency for your business, it’s time to see them roll up their sleeves and get the ball rolling. Beware, this is the exact point where many advertising campaigns can derail. Reason? Many clients simply “give away” the campaign to “get done”. Remember, this is a new team that will take time to get acclimatized to your style of doing business. This can take a few days if not weeks. Here, closely working with your new marketing agency will help your advertising campaigns rolling with the right spirit.
Super Tip For Most Effective Marketing Strategy
If you can get a pay – AFTER – performance marketing and advertising contract… go for it. This is specially recommended for startups, small businesses and independent services firms. Because, it may take time for your advertising to start generating some revenue. And here it doesn’t matter how big a budget you have. We have seen some examples of some big budget advertising that failed to take off and the companies are now defunct. So having a pay-for-performance marketing structure in place can save you tonnes of heart-burn in the long run.
While your agency team will be investing their best to get performance in place as fast as possible.
At Aidasinc, we have a very innovative and unique performance marketing program. Completely organic in nature, this helps our clients see marketing as a revenue generating function rather than a money gurgling department. And the contracts are very transparent and simple, so at end of the day your advertising costs don’t consume your business’ profitability.
Want to know more about Aidasinc’s free marketing plan? Register here.