Solved | How To Advertise On Facebook And Get Optimal Results

For starters, Facebook happens to be one of the largest advertising platforms on the digital media, and 2nd only to Google. And if you happen to be a business leader, an entrepreneur or a independent professional; and keen to grow your business, this post answers the query: how to advertise on Facebook for optimal results.

I’m B2B: How To Advertise On Facebook

A good number of business leaders have been linking to Facebook and other social media marketing opportunities as something in the realm of E-commerce or business to consumer (B2C) category. However, it may be surprising to many that some of the largest B2B brands have been Face-booking new customers and growing their business using these new media opportunities. Here are some examples…

I’m B2C: How To Advertise On Facebook

If you are a B2C business, and that includes online stores, it will be heartening to know that global e-retail sales are expected to touch 4.5 trillion US dollars by 2021. And given the rapid growth in mobile penetration, online transactions are only expected to grow.

So here are the steps you need to take to advertise on Facebook:

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1. Login to your Facebook business account
2. Select campaign type where in you can either,
   1. Send traffic to your website
   2. Boost your page engagement
   3. Grow page likes by targeting specific audiences
   4. Generate leads
   5. Re-market to custom audiences
   6. Product portfolio collection ads
   7. Video ads or carousel ads
3. Target customers based on their life cycle
   1. Awareness stage
   2. Interest or consideration stage
   3. Conversion stage
4. Select a format as per your ad content
   1. Single image
   2. Video
   3. Carousel
   4. Collection
5. Choose specific audience targeting based on
   1. Interests
   2. Life event
   3. Age and gender
   4. Location
   5. Language
   6. Custom audiences
6. Prepare your content and create the ad
7. You can set a daily or a lifetime budget
8. Track performance using Facebook pixel and custom conversion metrics
9. Keep optimising your ad creative using A/B testing, variations to reach you desired ROAS

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More On Facebook Advertising Strategy

And there is more that can be done, as Facebook brings in new opportunities to advertisers. You can,

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1. Instagram Feed – It offers shopping experience on your Facebook store where followers can buy products tagged in your feed.
2. Instagram Stories – With the ever growing popularity of Instagram stories, it offers your followers opportunity to buy tagged items from your Facebook store.
3. Facebook Marketplace – Now offers peer-to-peer selling opportunities that can further increase your reach.

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How’s It Solved?

With growing dominance of Facebook as a social media network, and the growing number of advertising options for brands, how can it be made simpler for your business? How can you assure success of your Facebook advertising spend? What kind of experience and skill-sets do you require to get the most bang for your money?

We have it solved for you,

Pay after sale, per customer acquired, Facebook marketing by Aidasinc
– Contact for performance linked social media marketing plan

Need to know more?
Contact us for details and an action plan for your business.

And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.