Fueling Marketing Success: AI-Powered Success
My immersion in the realm of marketing dates back to 1999, when I enrolled in a postgraduate program in marketing management at Symbiosis University. And from that year, my professional journey has been closely intertwined with the ever changing business landscape, underscoring this fundamental truth – the effectiveness of any engine hinges on the quality of its fuel.
In today’s business and marketing landscape, that essential fuel is lead generation. And the focal point here revolves around maintaining a seamless flow through the sales – marketing funnel while consistently achieving and surpassing industry benchmarks for return on investment (ROI). Where consumer journeys have been evolving, and growing increasingly intricate, their impact on modern day lead generation processes have been significant too. So it’s worth mentioning that my marketing management methods, over these years, have been under constant upgradation in the zest to stand ahead in today’s landscape.
Since 1999, I must underscore, I’ve had the privilege of having witnessed the transformative power of digital media, and now AI-driven marketing optimization tools. Witnessing live, how the technological advancements have been clearly playing a pivotal role in navigating the complexities of modern marketing, I must confess it has made necessary for every business to keep optimizing their strategies to the ever-changing dynamics of consumer behavior.
AI Marketing Success Formula
If you have been tracking your marketing funnel analytics, you might have noticed that your consumer journeys are now as unique as fingerprints, thus making it tricky for your brand to navigate and understand customer behavior across various channels. For example, you might have experienced how often valuable offline purchases are originating from online efforts and go unnoticed, thus resulting in missed opportunities for overall optimization.
The best solution – the success formula here, lies in linking your online and offline data sources. And research indicates that companies integrating their data can generate double their revenue goals, and improve their sales – marketing cost efficiencies by 1.5 times compared to those with limited data integration.
With AI influencing almost every business domain today, it’s only apt to acknowledge that no marketing success is possible today without using AI efficiently.
The Role of a Skilled Marketing Manager
Like I mentioned earlier, artificial intelligence (AI) today is being used by almost all organizations in some way or the other. This allows us, marketing managers, to use this technological advancement as tools to enhance conversions for leads. For these modern day marketing tools then enable us to not only measure offline purchases originating from online interactions, but also optimizing your lead generation goals, and thus unlocking the full potential on hand.
- AI helps identify High-ROI Conversions Along the Journey: Wouldn’t you like to pinpoint the conversions that bring your customers closer to making a purchase? I bet you would. And AI brings such tools, like the conversion value calculator, that can help you quantify the value of each conversion, online or offline, and focus on optimizing those segments that yield the highest return on investment.
- Build your Private and Robust Data Bank: When your brand connects with it’s offline customers, it enables you to trac those actions to online campaigns with tools like enhanced conversions for leads. You can then import this data from your CRM database and match it with your Paid Marketing campaigns, like Meta Ads, using hashed first-party data. It’s like that solid foundation which not only enhances the analytical and predictive accuracy of AI-powered solutions, but also your ROI.
But can this be done without the right team-lead who brings cross-channel expertise?
A skilled marketing manager, possesses the capability not only to elevate your qualified lead volume by a factor of 10 but also to achieve a noteworthy reduction in cost per acquisition.
Such a person has a proficient grasp of marketing data analytics which is crucial for refining conversions by seamlessly integrating your offline conversions, thereby facilitating better optimization and results.
Thus I would like to underscore the importance of investing in a marketing manager who can lead a team, be it in-house or outsourced to an agency, to specifically harness the synergy between enhanced conversions for leads and value-based strategies, among other essential aspects.
And as the eyeball-to-lead-to-sale journey get’s more intricately intertwined, having an effective marketing lead, can bring in the right perspective. This is not only important to enhance your cross-channel conversions, but also to integrate the latest AI-powered marketing solutions, and drive high ROI funnels.
Aidasinc’s Marketing Management Services
Aidasinc offers the best AI marketing success with end-to-end management services to enhance your return on investment! With our comprehensive services, you leverage over two decades of expertise, employing cross-platform integrated solutions, and delivering achieving remarkable 10x outcomes!
Contact us today to get a quote!
