B2B Lead Generation Tools For Small Businesses P2/2

In our previous post, we discussed some of the B2B strategies to amp up sales on your website in a digital world (Part 1). Now, we will delve into other B2B lead generation strategies that can be used outside your website to further enhance sales. You may be wondering why it’s important to invest in working outside your website. The answer is simple: the more actions you take on industry-related platforms, where your target audience can see more of you, the more you sell. This approach is the cornerstone of many successful B2B marketing funnels.

But if your sales team is already busy prospecting and looking to close more deals, they may not have the time to explore new strategies. So don’t worry. Here’s where Aidasinc comes in. We offer free-to-start lead generation services that are not only easy to use but also provide the quickest results in its class.

Now, let’s dive into more about the action-focused, offsite B2B lead generation strategies that can get your firm the results it deserves.

Part 2: Generating Leads Outside Of Your Website.

Getting your product or service into the hands of consumers is not an easy task. To do so, you need to build relationships with current and potential customers, as well as other stakeholders. Thankfully, businesses today have AI-powered tools that can organize all pertinent information, providing business owners and management teams with the clarity and concentration needed to make wise business decisions. And that’s where external lead generation sources come in. For there are many opportunities outside of a business’s website that can help businesses predict customer demand, comprehend potential requirements, identify best opportunities and engage the most prospective clients. Some of the offsite lead generation strategies may include,

• 3rd Party Contact Databases: Third-party contact databases are an effective tool for speedy B2B lead generation if done strategically, following Anti-SPAM policies, CCPA, and GDPR compliance. There are many tools that provide trust ratings to determine how likely an email database is accurate. Additionally, LinkedIn can be used to find sales leads based on a range of criteria, including job titles, companies, websites, locations, and LinkedIn URLs, and you can start nurturing them right away. The goal is to assist your sales team in having more meaningful conversations with prospects who are not engaging on your website, so they can convert more prospects into leads and sales.

• Convert Unknowns To Prospects: Engaging prospects offsite can lead to some of them visiting your website. You can install visitor identification tools to capture contact information and use lead scoring to focus your attention on individuals who are most likely to convert. This will help build your sales pipeline with prospects who fit your target demographic and generate valuable sales leads.

• Multi-platform Campaigns: Content marketing on search engines (SEO/PPC) and social media platforms (SMO/SMM) is one of the most widely used strategies to generate website leads. Here creative content is a great way to directly engage your potential clients outside your brand assets, gain their confidence and contact information, nurture them and as discussed in Part 1, your sales can convert them for prosperity.

• Competitions & Giveaways: Other B2B lead generation strategies include online competitions and giveaways to develop your email list, drive traffic to your website, and increase engagement. You can also reward your existing customers and supporters to promote your company and send lead traffic to your website. This traffic can be nurtured by sending newsletters and retargeting leads using paid advertisements across channels.

Here are some popular lead generation tools that are being used by Aidasinc for client’s projects: LinkedIn Sales Navigator, Leadfeeder, Zapier apps, Lead Forensics, Live chat apps like Intercom and Drift. You too can use them easily – Simply spend just two to three hours each day prospecting. This will not only help you maintain a healthy sales pipeline but also allow you enough time to refine your strategy, schedule meetings, and close deals.

B2B Lead Generation Strategies For Small Businesses

Digital media offers simple opportunities for prospecting, and there are literally millions of potential customers out there who can be reached with detailed targeting criteria. You just need to pick and choose your customers, and only focus on leads that are a suitable fit for your business. Prepared to produce more qualified leads? Start using the above tools and strategies to get rolling.

Did I mention that we have the right team to do it for you, most efficiently and cost effectively?

It’s understandable that many small businesses may lack the resources or expertise to effectively execute all the activities required for a successful marketing campaign. In such cases, it can be beneficial to seek professional team support to handle those tasks. Like hiring a skilled team to provide assistance with creating personalized follow-up emails, scheduling and managing automatic follow-ups, creating and managing multi-channel sequences, testing different campaigns and email variants, monitoring analytics data, and using actionable insights is a valuable service that can help your business achieve its sales goals.

At Aidasinc, we have the knowledge, skills and commitment to design and manage the best B2B lead generation funnels for the success of your business. Let’s get in touch to identify ways to start filling up your sales pipeline as soon as possible.