B2B Strategies To Amp-Up Sales In A Digital World – P1/2

Are you looking for the best B2B lead generation tools to accelerate your business growth? In today’s digital world, every business needs to embrace cutting-edge strategies to amplify their sales. The real question is, have you already implemented web-based lead generation tools to enhance your business? If not, you’re missing out on the latest digital strategies and tools that are revolutionizing various industries, including manufacturing, real estate, and finance. Research shows that B2B firms seek lead generation products that are not only free to start but also easy to use, with quick response times and reliable support. On the other hand, B2B clients prefer a seamless and effective purchasing experience that promotes brand loyalty and knowledge sharing.

At both ends of the B2B funnel, businesses and their clients prioritize globally tested solutions that deliver seamless action and focus on the complexities of B2B sales. Fortunately, digital media has been a game-changer, providing user-friendly models to support effective marketing funnels.

Best B2B Lead Generation Strategies For Results From Your Websites.

To maximize your sales and profitability, you need to implement the best lead generation strategies. In this series, we will share our top strategies for the best lead generation funnels. In this post, we will cover lead generation strategies that can be implemented on your website. Stay tuned for subsequent posts that will delve into other aspects of lead generation.

Generating Leads From Company Websites.

Your company website is one of the most effective ways to generate high-quality, pre-qualified leads. By creating authoritative content, you can influence website visitors to contact your sales teams directly through contact forms, sales contact numbers, email addresses, and/or chat tools.

However, some website visitors may not be ready to buy yet. That’s where email marketing and opt-in tools come in handy. By inviting interested visitors to subscribe to your latest updates, you can nurture them to convert at a later date and time.

By installing a good email marketing tool on your website, you can create lead nurturing campaigns to collect high-quality leads. The latest email marketing tools offer creative CTA tools that can be optimized with engaging content to generate optimal conversions.

• Animated pop-ups, slide-in CTA windows, and gamified spin-to-win wheels can be customized for effective personalization and targeting displays.
• Exit-intent features enable you to offer personalized offers based on referral source, geo-location, past site behavior, the user’s device, and more. You can customize and share discount codes, flash deals, upsell offers, cross-sell products, and more to boost sales and conversions.

• These tools not only help expand your email list but also keep nurturing your prospects well after they have left your website. You can use multiple retargeting strategies using email and paid advertising to offer personalized offers.

Adding social proof to your lead generation landing pages can further enhance conversion rates. Plugins that offer social proof alerts like countries from where people are checking your website, top-viewed products, new subscribers added, and other actions can ignite the interest of other visitors to your website and increase conversions.

Then there is certainly more that you can do to enhance lead conversions, like:

• A/B Testing of Landing Pages: Today’s omnipresent drag-and-drop landing page builders help create stunning lead capture pages. Whether you want to generate sales conversions, or engagement through webinars, you can do it with a live preview and real-time editing tools to actually see what your website’s visitors will see. With smart conditional logic based contact forms, you can go a step further to capture lead data as per visitor behavior.

• Up the ante with lead generation strategies using automated workflows, user segmentation, and personalised communications that are extremely engaging. Track user behaviour with heat maps to see what’s working and what needs improvement. Email A/B testing allows you to compare various communication styles and focus on the ones to which your contacts respond best.

Here are some popular lead generation tools that are being used by Aidasinc for it’s client’s projects: Optin Monster – Trust Pulse – WP Forms – Constant Contact – Mail Chimp – Send In Blue.

How to generate B2B leads traffic to company website?

A perfect catch-22 situation for many small businesses is: how to get the right people to your website? What does it take to generate awareness about your brand’s products and services outside your website and known contacts? And what strategies are being used by the best in the industry to ignite audience interest and convert it into leads outside your company’s sphere of influence? I will cover this in my upcoming post.

Thanks for reading!