How To eSell Bluetooth Headphones Earphones

In 2019, the market size for Bluetooth headphones was USD 60 Billion. And this, as per forecasts, will be growing at a CAGR of 10% to reach a whopping USD 126 Billion by 2026. So if you want to cut a small pie of revenue from this market for your business, now’s the best chance. But then, if you are new to marketing, or have not been getting enough time to focus on such activities, here’s the best go to strategy. One that can get you more sales, using digital media, and without your loosing time or money on technicalities. Well, here’s the headphones earphones online marketing strategy for retailers and solopreneurs.

First things first, it’s important to start early and build a strong online sales funnel. It is the critical foundation for sustainable and scale-able success. And as the number of smart devices grow, like smartphones, televisions, laptops, your headphone earphone sales numbers will grow too. More so, when your look at the big opportunity, of new products entering the market with gesture recognition features, hands-free calling, etc. it becomes ever more lucrative.

Table Of Contents

1. Bluetooth H&E Market Challenges
2. H&E Online Marketing Strategy
3. Break The Clutter – Build A Niche

Bluetooth H&E Market Challenges

Competitive pricing, changing technological landscape, and increasing threat of counterfeit products are the key factors hindering the market growth. And Bluetooth headphone earphone manufacturers are are strengthening their distribution channels, devising new marketing strategies to fend off fakes, and expand their market presence.

Here’s a quick checklist that buyers refer to while purchasing new headphones or earphones. You can use it to prepare a comparison chart for your store. This will help your clients take informed decision and generate more sales for your business.

While this is a challenge for manufacturers and brands, this also poses a challenge for buyers. Many falling for cheap imitations and spoiling their sounds of music. Where new brands come and go, there are some established brands that hold sways over large sections of consumers. And this again poses a challenge for bother upcoming brands as well as buyers. How to differentiate between a challenger and leader, should it be on price alone?

Nah. Buyers have accepted the new normal. Buy what you see, based on user reviews and ease of buying. And if you like something, share your experiences online and let others take informed decisions. This poses a big challenge to smaller brands that have to rely on expensive advertising to get their message across. However, competing with the #BigBrands on advertising and fierce pricing pressures hurts them most.

This complex marketing challenge is solved by Aidasinc’s free marketing service. Take a look.

H&E Online Marketing Strategy

Digital marketing requires a strategic mix of multiple campaigns to generate desired results. And it requires right implementation to reach the right audiences, hence the need for a well planned process. Listed below is the 360° approach to that you can customize as per your brand and audience niche.

A. Join / Start a community

A way to look at digital media is to think about it as a community of niche communities that connect with each other virtually. Using social media platforms, you must start building a niche community for your Bluetooth Headphones Earphones Store.

For example, take to Google and search for “music lovers communities”. Or you can start with Facebook. This will give you hundreds of blogs, podcasts, forums and groups where people engage on topics related to music. Like ASCAP that has over 500K members from every stream of music. Or join Spotify that has a music community.

Next, you need to start engaging prospective audiences in your community. Now that’s easier said than done. For one cannot do promotional activity, it’s strongly despised in almost every community of stature. Hence you must filter your engagements to a much smaller audience niche with a creative approach.

Like, getting friendly with people talking about various sounds of music in your community. Share your skills and expertise on the Bluetooth headphones earphones sector to start creating your sub-community around you. Chances are, people who related with you may connect with you and get inspired to visit your store.

B. Wait! Do you have a H&E Store?

People who want to know more about will want to visit your profile. Let’s assume they visit your Facebook Profile. Here, its is important to share a link to your H&E Store. And make sure it is as impressive as you can get. For first impressions are often the last impressions. And then there are millions of headphone / earphone sellers our there. So it becomes really hard if you do not have a dedicated store to build your own community around your business.

Here are the top 10 eCommerce platforms where you can build (or get built) your store. Some are real cool plug and play, while some will require technical skills.

If you want a eCommerce store built for with all the bells and whistles, without burning a hole in your pocket, get the AidaStore pack, starting ₹ 5500 / US$ 99 only. Contact Us for a custom quote.

C. Build Email Subscribers List

Not everybody can build a email subscription list. It’s difficult to get people to signup for your email newsletter unless it is backed by some great content. And here, most lists become overtly promotional and obtrusive sales pitches.

So how can you build a great email subscription list that can act as an unlimited captive audience for your H&E Store?

For a start, you can host monthly topic-based musical podcasts for your members. You can involve local musicians to share their experiences and tips of popular numbers that your community can relate to. It is like partnering with music teachers, music lovers, record stores in your neighborhood to host online events and contests.

And maybe, you can offer attendees with a small discount code that they can claim on that day from your store. Or you could conduct a live event at the local music school to hold a contest. The number of pictures and videos generated can be a huge community booster for your store.

A few more contest and gifting ideas to help build your online communities and email subscriber base.

Now there are as many ideas as one can think about. But the core point is to get started soon, and keep inviting them to your online store. You can always keep making improvements as your business grows.

D. Start Getting More Visibility Where It Matters The Most

Search engine visibility is important. Take a look at the growing search volumes in the screen shot from Google.

The above marketing ideas and strategies will get you started with some traction. But the big secret to online success rests in the search engines where your store can rank organically and generate 10x returns. Thankfully for you, many H&E store owners still think it to be an uphill task, i.e. to work their websites up on search engine results pages (SERPs). And many are skeptical, to the extent they feel it to be unrealistic, to get ranked on top pages. While for some, the idea is too expensive stuff to do.

But being visible to buyers when they are actively searching for H&E products is the most powerful idea, isn’t it? You are virtually in front of them with your store to buy, and they are probably 50% or more ready to buy instantly. Particularly, if you have a physical store and are located close to them, it can be a win-win proposition to get sales.

And yes, gaining visibility on SERPs requires a lot more than a website. It requires a solid SEO strategy and calls for an experienced team to help you reach there. And though there are hundreds of DIY SEO courses and tools out there, only a skilled set of hands can get best results.

Not sure? Check the sample search volumes for “headphones” in Toronto.

11K estimated monthly brand impressions in Toronto – And the best part is, with a sound search marketing strategy, you can get there at near zero costs.

Welcome Aidasinc’s free marketing services that helps new businesses grow faster with a professionally managed digital marketing program.

E. Integrate. Optimize. Retarget.

While you’re exploring multiple ways to drive people to your store, there is one thing that will truly differentiate your store from others. And this is one strategic move that you must try to take at the earliest. For it becomes too large to handle if you have multiple platforms of presence and disengaged audiences.

Like you may have your email addresses with one service provider like MailChimp. And then you may have thousands of fans and followers on Facebook. If you have been doing Google Ads for your store, that will generate hundreds of more potential clients who need to be nurtured. Then there are people who contact you on WhatsApp. Unless you integrated and monitor these various sources of traffic, you will not be able to optimize your store for conversions.

Thus the modern day marketing mantra is to use CRMs and – Integrate, optimize, retarget.

“The real key to successful online marketing results is to weave in your social media, email marketing, ecommerce store and content platforms” says Patricia. “Once you have clients’ visiting your store, you can stay in front of them and stay on top of their minds, wherever they visit with a unified marketing communications strategy. And that is the power of integration.”

Aidasinc helps business use the power or organic digital tools and techniques to tie together all their digital points of presence. Business owners can start free and pay after results with the free marketing plan.

Break The Clutter – Build A Niche

Digital marketing enables your H&E Store to build a consistent communication across hundreds of online platforms and points of sales. This helps to not only increase awareness of your brand and build your store’s reputation, but also to increase online engagement with the audiences you want. This is the only way, building positive brand engagements, to attract positive buyer traffic to your store and break away from the online clutter.

So here’s a quick recap of the “Headphone Earphone Online Marketing Strategy”.

• Step 1: Integrated eCommerce Website – Build a new one or revamp existing site
• Step 2: Search Engine Optimization (SEO) – Aim for top SERPs in 6-12 months
• Step 3: Create Niche Community – Blogs, podcasts, vlogs, events, contests, collab
• Step 4: Build Subscriber List – Your captive audiences that will generate high ROI
• Step 5: Integrate, Optimize, Retarget – Focus on unified marketing communications

Building Online Reputation – A core part of the above marketing strategy, is to build a strong online reputation for your brand. This will help your store find higher acceptance from the masses, as compared to an unknown store. Where hiring brand ambassadors or influencers is a good idea to get fast engagements, it may be quite expensive. Hence, it is important to start with a growth hacking strategy offered by Aidasinc. It helps your store get online marketing results faster, and you can pay after results. Check out this link for integrated Digital Media Marketing plans for Headphone Brands.