Have you tried the new healthcare marketing ideas working on the internet? If yes, did you get the results that you were expecting? Most people who put in the require efforts in learning tricks of best healthcare marketing , and working hard on search engines, social media networks and email platforms would have got good results. Or for that matter doctors who have invested in branding, promoting, advertising their health centers. And all of them would agree that marketing a medical practice, like one does for any other business, is one of the key factors to its success. More so in this highly competitive world, where to grow at a sustainable pace and attract 20-30 new clients every month, a solid healthcare marketing plan becomes a must have. And if you get a good marketing agency to work for you on a performance linked model, the results can be truly delightful.
For doctors and healthcare centers new to this, here is a quick recap of the top 10 things from this post, that they can do to get referral customers without breaking their banks.
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- Spread awareness about health
- Conduct camps at govt. hospitals
- Do a seminar at local body meetings
- Enlist the center on health portals
- Start senior citizen special hours
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- Invest in a decent website
- Start blogging regularly
- Ask patients, friends, family to review
- Offer special plans for referrals
- Share above on website, blog, Facebook
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Top 10 Things To Avoid For Best Healthcare Marketing
Most doctors would agree that a bulk of their clients would come from referrals by existing customers, associated medicos, healthcare fraternity and from their own friends and family. And one can safely account at-least 50% of new client walk ins from such referrals, and in some cases upto 100%.
However, from experience in managing healthcare marketing projects across various verticals and countries, we can say that doctors and healthcare professionals do a number of things that may negatively impact their practice. Primary among them is ignore online brand building and positioning; and here are the other top 10 things:
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- Dilapidated websites
- Neglected Facebook pages
- Antiquated blog posts
- Uninspiring portal listings
- Cheap consulting fees
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- Non performing Google rankings
- Missing YouTube video channel
- Fake / bought social media fans
- Fake reviews and mismatched branding
- Low engagement Facebook / Insta accounts
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Best Dental Marketing Agency For Your Practice – Pay Per Client
Aidasinc offers healthcare centers and doctors an unmatched online branding, advertising and publicity program where you pay only for actual results. The skilled team at Aidasinc creates friendly brand image and positioning for your medical center and that in turn offers more success. Some of the things we do for doctors and their practice brands,
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- Regularly update website with interesting blogs
- Keep it easy to navigate and with fresh links
- Build healthy fan following on social media
- Publicize healthcare services on industry sites
- Engage potential client audiences with content
- Growing search engine ranking for top keywords
- Optimize online presence to boost conversions
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Apart from this, we do a lot of other digital marketing activities like web engineering, user engagement analytics, lead magnets, competitive research, artificial intelligence driven niche targeting campaigns and related technical stuff to help deliver the best results… and we get paid for actual results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.