Hospitals and healthcare centers are fast opening up to the immense opportunities of connecting with their desired audiences, digitally. And I have two of the most prominent healthcare websites to offer as examples for the latest in healthcare marketing strategy. In fact, this post has been updated from an earlier post on the same topic. And since that post, AiDASiNC’s has been successfully rendering marketing services for clients from the wellness and healthcare sector. Thus helping medical professionals since 2008 to build trust and generate patient interest in their centers. Offering a complete range, from wellness advertising, integrated web management to specialized lead nurturing for healthcare marketing for hospitals, healthcare centers, and wellness clinics.
Happy to share, at AiDASiNC, the team has experience in delivering results. Thus it only made sense to update insights on how some of the best healthcare websites are doing online.
Study of Health and Wellness Websites
So this week, I did a repeat analysis of iconic healthcare marketing case studies – WebMD & Mayo Clinic.
WebMD – WebMD provides valuable health information, tools for managing your health, and support to those who seek information. You can trust that our content is timely and credible.
Mayo Clinic – A nonprofit worldwide leader in medical care, research and education for people from all walks of life. Doctors from every medical specialty work together to care for patients, joined by common systems and a philosophy of “the needs of the patient come first.” Mayo Clinic is governed by a 33-member Board of Trustees.
Comparative Analysis Of Best Healthcare Marketing Online
| Web MD | Mayo Clinic | |
| Website Start | Dec 1996 | Niv 2001 |
| Est. Annual Traffic | ~ 536 Million | ~ 308 Million |
| Facebook Fans | ~ 2 Million | ~ 1.2 Million |
| Twitter Followers | ~ 3 Million | ~ 2 Million |
| Alexa Rank | 390 | 658 |
The Demand for Top Healthcare Sites
The research data illustrates that over the years, both WebMD and Mayo Clinic have continuously enhanced their online standing by consistently employing top notch healthcare marketing strategies. The result of which is reflected by their visitor counts.
Here are top healthcare marketing strategic mix.
- Search Engine Optimization – Consistent efforts on search engine optimization has helped them build formidable online visibility in SERPs. A competitive advantage that only betters with age. Hence a lot of visitors are presumably going to their sites through search engine results and not directly.
- Social Media Marketing – Successful integration of offline activities, testimonials and graphics into the online marketing campaigns have again resulted in strong social media presence. And as more and more healthcare seekers spend time on social networking sites like Facebook, Linkedin and Twitter, the probabilities of them visiting sites referred by their peers is most significant.
- Affiliate Marketing – Research reveals that both these sites have a formidable list of affiliates from various parts of the globe. Such inter mesh of references and referral traffic has added much more weight-age than one can imagine.
Now available, alternative free marketing services plan for hospitals and wellness centers – See Aidasinc.com/FMS