Daily, thousands of people search on Google for “best seo company“ in their locations. And there are many more searches, both direct and indirect, on other search engines and social networks. So why do thousands of businesses love seo so much? Is it for the loads of website traffic or is it more? And as a business owner or marketing manager, what steps can you take to hire the best seo company near you?
Let’s start by analyzing the broader expectations a business may have from an seo company in nearby location (must say, nowadays it hardly matters where your seo services agency is located). Check below a list of the top 9 expectations businesses have from their seo agencies.
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- 100% White hat method
- Adhering to Google’s latest SEO guidelines
- Guaranteed ranking for your most promising keywords
- Ability to deliver other services like PPC, web design, etc.
- Real-time seo campaign dashboard always at your fingertips
- High quality offsite link building that work for a long time
- Ability to build and support your brand’s online reputation
- Should guarantee ranking above bigger top ranked competitors
- Must be the best in region, deliver the best and be inexpensive
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So how do you go about selecting the agency for your business? A-B-C of hiring the best seo here:
A: Paid Media Rankings: Good To Go?
Well, I dare say, you must do your homework!
Simply selecting an agency because they are ranked by some media might not be in your best interests. As these might be paid rankings or “sponsored” articles. And such top ranking “best seo services companies” may not be best suited for your requirements. Take a look at this comment posted on a seo blog that highlights the mismatch between a client’s expectations and the deliverable from a top ranking seo agency.
B: Understand What Makes A Good SEO Plan
Okay, now that you have shortlisted a few seo agencies from your research, it is time to understand what makes a SEO plan good for your business.
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- Ranking on page one at breathtaking speed: A very easy pitch to fall for, but this might not be sustainable. Either the seo practices might not stick your website up on page one for a long term, and ~ or the keywords you are ranking for might not be important.
- There’s nothing secret about a good seo plan. You may be influenced otherwise, but good seo as per latest Google guidelines is a public secret. Not convinced? Check this guide to hear from the horses’s mouth! And no competitor will come begging at you feet to share SEO techniques, although they may snare away your seo guys with a larger package if they are really good.
- Having thousands of clients and all the biggest brands in an agency’s portfolio might not be good for you. It is important to understand the the best seo can be delivered by a skilled and dedicated team. It requires a blend of technical know-how and excellent user focused content with sustained effort over time to generate sticky page one rankings for your most important keywords. Clearly, an seo agency that boasts of a huge client base might be spreading its resources too thin, and might be biased towards its bigger clients.
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C: What’s The Agency’s Incentive To Perform
As a business owner, how do you evaluate your seo campaign performance:
- From the number of unique visitors, visits, page views and so on
- From the bounce rate, visit duration, pages per visit
- Based on the the financial value of a visit/lead/conversion
- And how much it costs to you to acquire a lead or sale from SEO
But this analysis might not be easy for many businesses given the complexity of the process and the other marketing efforts being done. Moreover, it is important to share that basic Search Engine Optimization of your websites might not be enough to generate more business if your competitors are stronger online.
So you will require a holistic approach to marketing your business online to beat your biggest and fiercest competitors and generate handsome returns for your investment. And therefore, what is the incentive for your SEO agency to take the extra effort for your business? Apart from the fixed retainer… of course.
The solution is to move ahead of traditional seo that works on website optimization and back-link building to a “Sales Incentives” powered holistic web marketing program.
How SEO Works At Aidasinc
Since 2008, the team at Aidasinc has been working with clients from architecture, healthcare, hospitality, real estate, manufacturing, exporters, eCommerce stores, professional services firms among others to deliver reliable and affordable web marketing services. And the team has gained over 20 man years of digital marketing experience that is growing at compounding speed as I write this post. With this experience and skills, the team offers new clients a whole new way of search engine optimization. A truly holistic approach to business marketing online that captures all the major elements to generate results. And the best part for you as a client, complete peace of mind as you pay only for the results that matter to your business, that is sales!
In other words, Aidasinc offers advanced search engine optimization program where you pay not for search engine ranking, website traffic or number of leads generated, but for actual sales!
Check how seo works on this link and feel free to contact us for details.
Till then,
Happy SEO!