What happens to your best social media marketing plans post the Cambridge Analytica / Facebook fiasco? Will privacy concerns keep your target audiences away from the ubiquitous social web or will stringent data protection laws further depreciate the already diminishing “organic” reach? Or what amendments are required in your social media marketing strategy to make up for social networking sites making way for content from “friends and family”, while replacing organic reach of branded content? And how do you make up for the increased “sponsored ad costs” in your otherwise “organic marketing” model, now that social platforms are increasingly clamping down on bulk auto-engagements and other black-hat media spamming techniques. With growing use of social media for branding, audience engagement and lead generation purposes, even the average shares per post is gradually decreasing, so how does your marketing factor in this reduced reach per effort?
Adaptability, Critical In Social Media Marketing Business
As a marketing agency working on a pay per customer acquired, performance linked model; social media becomes a very important channel. And adapting to the continuous disruptive technologies, policy changes and features offered by the leading social networking channels we use, has become almost routine matter for us. And here lies the darker side of social media (nothing nefarious about this though) …
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Real vs Fake Audiences – Growing client-brand engagement through likes, shares, retweets, follows from real profiles, while filtering out the fake ones, is a challenge. This has become increasingly important due to the growing number of cases where fake accounts are being used to hike up brand page followers, bought likes that mainstream social networks frown upon and the black-hat bots that make fake engagements.
- Social Ad Blockers – With increasing privacy concerns, growing awareness among social media users about ad blockers and users going blind towards ad spaces across multiple media… some sheen has fallen off the so called paid outreach programs. So finding alternative organic ways of creative content marketing is need of the hour.
- Off-Grid Social Networks – Social apps like WhatsApp, instant messaging tools like TrueCaller, email and chat forums are increasingly being used by netizens for discreet communications. Being off the standard audience tracking grid, calculating social media ROI in such cases becomes difficult due to lack of data.
In the last year-and-a-half, Dark Social shares as a percent of on-site shares jumped from 69% to 84% globally. – Source: Radiumone.com
- Buyer Behavioral Changes – Undoubtedly, social media today is one of the most powerful marketing tools to reach hyper-targeted, niche buyer segments. And thanks to marketing automation powered by artificial intelligence, social media tools can auto-create trending content for your business, schedule your posts to be released at the most opportune times, and help grow your business, 24×7. The challenge here is to bring back trust in social media networks, badly damaged by the slew of data leaks to unscrupulous agents.
[/su_list]
What sets Aidasinc’s pay per customer acquired, social media marketing program, apart from others is the use of innovative techniques mixed with creative content to rise above the above downsides. And in the process, help its SMB clients grow engagement in this highly social world, without having to go through the dynamic social media marketing challenges themselves. That includes,
[su_row][su_column size=”1/2″ center=”no” class=””]
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Lead generation
- Content creation
- Audience engagement
- Scheduling optimization
- RSS feed updates
[/su_list]
[/su_column] [su_column size=”1/2″ center=”no” class=””]
[su_list icon=”icon: angle-double-right” icon_color=”#717171″]
- Influencer marketing
- Viral social branding
- Social media analytics
- Integrated communications
[/su_list]
[/su_column][/su_row]
Why Aidasinc Offers Best Social Media Marketing Strategy For SMBs
Many small medium businesses face varied challenges when it comes to social media content development and marketing. Although there are numerous social media automation tools like Hootsuite, Hubspot, Buffer among others, surveys have indicated that many SMBs face limited bandwidth and skilled resources to optimally tap these tools.
Is social media content marketing your challenge too? Help is here, with pay per customer acquired Social Media Marketing Solution. It relieves you of the multiple integrations and media frameworks while gets our experts to manage them for you. And because many businesses like yours, find the effort to invest valuable management time on rolling out integrated marketing communications a challenging task, we have that factored in too.
Plus it works independently, i.e. without interfering with your current marketing activities and yet gives you quantifiable, actionable and measurable results. And you needn’t worry about increased budgets, escalating ad costs, content development, execution, supervision, and related challenges that you expect from any new program or system. Being 100% white hat, legitimate marketing program , you pay for actual results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.