Social networking sites are increasingly helping small medium businesses grow sales and revenue. The ability to connect with and engage potential clients across borders without physical limitations is providing the boost. So how does this happen? Is it as simple as creating a social media profile and connecting with target audiences with pictures, daily good morning updates, trending videos and almost everything that one can deem as “viral”… Can everyone do the same thing everyday and aim to get visibility, attention and engagement among the millions of similar other interactions on a Facebook, WhatsApp, Twitter or an Instagram? Experts would say, it is quite a handful to do all and run the business as well, so let’s see how it can be done and better.
Social Networking Sites, Sales Growth
In this post we explore the top advantageous uses of social media for business networking and more,
The Customer Connect Medium
While everyone has been using social networking sites to connect with friends and families, and big brands have been extensively using them to delight audiences with offers, coupons and other marketing carrots… interestingly, some small medium business marketers have started using them to grow inbound leads and business revenue.
Niche Targeting With Custom Filters
How would you feel if your sales and business development teams could identify and connect directly with highly potential customers? Awesome, wouldn’t you? And at Aidasinc, the team has been doing just that for its clients, helping their business teams connect with entirely new audiences but with a twist… these are custom audiences profiles that match with buyer profiles created out of their existing customer base. The social media marketing team at Aidasinc uses a large number of parameters like special interests, location, demographics and artificial intelligence to connect brands with people having similar interests.
Going For The Kill – Conversion Medium
For small medium businesses looking to scale up their business revenue, nothing can be as powerful and potent as having an optimal presence across social networking sites relevant to their industry. These could be some of the popular networks like Facebook or Houzz or it could be one of the niche forums that focuses only on parenting. In-fact, it would not be wrong to say that social media marketing and networking is an invaluable tool for every business. That challenge is to get the right team, with the right amount of passion and the willingness to explore and experiment to get it done for you. And when there, it allows the company to promote and market themselves like never before…
The Proverbial Downside – There’s Always Some
Social media is plagued by fake news, trolling, unreliable information and just like and community, it can fuel the spread like wildfire within a short time. For small medium business brands, it is important to have a highly capable online reputation management team to address such negative issues and turn them around to gain positive publicity. Because as much as this may seem worrisome, there is always that sliver of opportunity for a brand to build trust with positive response to challenges and by being responsive.
Small Business Social Networking Cannot Be Ignored
It’s simply too lucrative and advantageous to ignore!
Best Marketing Agency For Company
Aidasinc offers small medium businesses an unmatched online branding, advertising and publicity program where you pay only for actual results. The skilled team at Aidasinc creates friendly brand image and positioning for your brand, and that in turn offers more success. Some of the things we do for client brands,
- Regularly update website with interesting blogs
- Keep it easy to navigate and with fresh links
- Build healthy fan following on social media
- Publicize company services on industry sites
- Engage potential client audiences with content
- Grow search engine ranking for top keywords
- Optimize online presence to boost conversions
- Manage online reputation on social media
- Increase traffic, leads and conversion rates
Apart from this, we do a lot of other digital marketing activities like web engineering, user engagement analytics, lead magnets, competitive research, artificial intelligence driven niche targeting campaigns and related technical stuff to help deliver the best results… and we get paid for actual results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.