Bought Vs Earned Leads: What Is Best For Your Sales Pipeline?

Businesses like yours, are selling smarter and faster with the latest marketing strategies and tools. While some are using state of the art software to manage their leads, sales opportunities, and using custom dashboards to optimize results… many others are using traditional methods and spreadsheets. Whatever be your technique to grow sales, it is becoming ever more important to keep finding new prospects, nurturing and optimising the marketing processes to attract ever more high quality leads… so your team can close deals faster. Here, when it comes to making a fundamental decision on lead generation strategies, it’s important to make an informed choice.

Can High Quality Leads Be Purchased?

Imagine this. If a potential customer has never visited your website and has never expressed interest in your goods or services, what are the chances that will they buy from you. Won’t you be simply interrupting them with your sales calls?

In the pressurising scenarios to swiftly load sales funnels with prospects, marketers and salespeople fall for lure of read-made leads, i.e. purchased leads. However, this might not be the best way to achieve the sales goals. Want to know why?

1. Bought / purchased leads are more expensive as CVR* is abysmally low.
2. Bought leads will have no prior awareness about your business, hence low chances of interest.
3. Bought leads didn’t sign-up on your business accounts, hence might not be a good profile fit.
4. So your sales calls / follow-ups with them will be intrusive and most likely fall into their SPAM boxes.
5. If bought leads “blacklist” your communications, it will be more difficult to engage them in the future.
6. Once enough people “blacklist” your messages, it’s likely that your IP reputation and email deliverability will suffer.
7. Moreover, you’re anyways paying significantly higher to “buy” leads, so why not simply invest to earn those leads?

*Conversion rate

Earned Leads Generate Maximum Conversions

When your customers notice your business online, or get to know about your brands through a viral buzz on social media, or a word-of-mouth channel – You earn such customers’ attention and interest. And this is what you want to accomplish with the help of your carefully planned owned and sponsored media. So to get this earned lead, you have three most effective lead generation strategies: social media, content marketing, and search engines.

If your company has been facing difficulties in getting results. And you are looking for new lead generating strategies that can generate super fast results, most affordably, Aidasinc might have the right solution. Our innovative approach to marketing combines the effectiveness of content, search, and social media strategies to deliver excellent results. Our flexible approach allows you to choose a marketing budget that works for you – it’s as affordable as Rs. 5550 / $59 for small businesses – all while enjoying the convenience of our services. You can trust in our superior strategy to drive success for your business – Contact Us.