India is home to some of the best digital marketing company offices on earth. And why not… given the huge pool of creative talent and skilled workforce, India has the capability and determination to deliver results. And it’s not surprising that top marketing agencies from across the world have made in India, some of their main workstations. So how do you select the best digital marketing team that guarantees results? Especially in this pandemic hit world where you have to fight some of the biggest global brands in your marketplaces. How do you automate your marketing and sales funnel, such that the process doesn’t bankrupt your chances of global growth. And one of the most important criteria in your agency selection process will be agency pricing. A parameter that has always been quite sensitive on both sides, client – agency perspectives. And yet to stay competitive, both sides need to maintain good profitability to keep delivering stellar results. Coming back to your side, from the client perspective, I am listing here some points that will help you identify the best digital marketing pricing proposal for your company.
Top 3 Criteria For Premium Pricing
- The number of global awards won by the agency – Obviously, such accolades come for a premium
- Size of agency’s creative team – When big budget branding and vanity metrics are a priority
- Agency clients are Fortune 500 brands and the agency has stunning offices in top global cities
If you have a smaller business, you may quite likely agree that the above criteria are more suitable for Fortune 500 brands. And if you are keen on high performance marketing campaigns with industry benchmark conversion ratios, lowest cost per customer acquisition metrics, and so forth… the above selection criteria may not meet your requirements. Though you will have to do some amount of agency comparison and testing of their respective pricing and proposals, there is ONE criteria that you cannot miss. It is the major factor today for every business and that’s – ROMI or return on marketing investments. Let’s see how you can ensure this gets embedded in your sales funnel… most profitably.
Performance Linked Pricing Strategy
Like we mentioned in an earlier post – If your marketing is reaching the right customer audiences and engaging them with the right products/services at the right time and place – you will get best results. But again, can any marketing agency guarantee results? The answer is a simple no. Because marketing is a process that involves hundreds of factors and no one – even the biggest brands – can guarantee results. Having said that, there is ONE WAY you can get best results from your marketing time and investments – Performance Linked Marketing Plan. A marketing strategy, wherein you pay the agency based on results. Plus you get the verify that your sales funnel is working towards your business goals.
When you pay for performance, you are least worried about costs of digital marketing campaigns that work in silos. What you are investing in is a digital sales funnel that is designed, built and managed by professionals to deliver ONE RESULT – CONVERSIONS. So you,
- Search engine optimization – included, hundreds of keywords
- Social media marketing – included, fans to funnel referrals
- Email marketing – included, to organically nurture prospects
- Influencer marketing channels – included, strategic campaigns
- Affiliate marketing activities – included, referral funnel growth
- Online presence management – included, adds more power
- Web management – included, independent funnel strategies
Other Digital Marketing Company Pricing Strategies
There are thousands of digital marketing strategies and plans for you to select from. And if you are one of the busy persons having limited time and resources to go through every plan out there… here is a comparison of top digital marketing company pricing strategies. This will help you narrow down on the most suitable and widely used plan.
Client Based Pricing Strategy
Most digital marketing companies are not seen displaying distinctive plans and pricing. Hence it can be expected that these agencies will give a quote on request, and the pricing will be subject to:
- Size of client’s business. Big clients will get premium pricing given the extra attention they will demand.
- Reputation of client’s business. Digital marketing agencies are expected to prefer clients with existing high online reputation. This not only eases their work but also boost their client stories.
- Client’s paying capacity. And marketing companies will quote as per the competitive business intelligence data available with them.
Fixed Retainer Strategy
Most digital marketing agencies will follow a fixed pricing model, as per the kind of project. That is, the pricing will be on an hourly basis, for a specific set of efforts for a given period. In other words, depending on the client’s requirements,
- Like for creative design services, for e.g. website design or development, there pricing will depend on the envisaged team-hours of effort required.
- But for creative content marketing services, like social media marketing on Facebook, Linked, Twitter, or Instagram; the number of team-hours required may be higher and this will influence pricing.
While the above two pricing strategies are most common, yet they costs far less than traditional advertising channels. However, investing in the performance pricing strategy ensures you get the best of digital marketing services… without touching your capital.
Digital Marketing Services That Delivers Results
Undoubtedly, India has some of the best marketing companies. It is also home to startups, small and medium businesses and some of the largest brands on earth. And with time, demand for digital marketing services will only rise. But for you, as the client, selecting the best marketing proposal will never be as easy as – Pay After Performance proposal.
- No invasion of privacy
- Permission based marketing
- No upfront marketing investments
- Best value for your time and business goals
- No time wasted in DIY plans
- Transparent and honest pricing
- No money wasted on advertising
Pricing of digital marketing projects is a complex matter. However, at Aidasinc, we are determined to make the process most beneficial for your business’ goals. That is, with better quality lead generation, higher conversion rates, and improved profitability. Learn more.