From Frustration to Smiles
- 75x surge in website traffic
- 6x patient appointments from website
- Top in local search results
Online obscurity could adversely affect even a thriving dental clinic.
- 75x surge in website traffic
- Top in local search results
- 6x patient appointments from website
- 1k+ keywords driving search traffic
Challenge:
Our client, a local dental practice, was experiencing a steady decline in new patients. Their website offered little information and lacked mobile responsiveness, a crucial factor considering 70% of dental appointments happen online (Source: Dental Marketing Statistics 2023)
The average dental practice website conversion rate (turning website visitors into patients) sits around a modest 2-3% (Source: Dental Practice Benchmark Report 2023)
Solution:
We implemented a comprehensive local SEO strategy, bringing a smile back to the clinic’s online presence:
- Website Revamp: We redesigned their website with a user-friendly interface, optimized for mobile devices. High-quality photos, clear service descriptions, and easy appointment booking tools transformed the user experience.
- Local SEO Optimization: Strategic keyword research targeted local searches like “dentist near me” and “emergency dental care” We optimized website content and claimed and optimized their Google My Business listing, ensuring accurate NAP (Name, Address, Phone Number) consistency across online directories.
Results:
The impact went beyond aesthetics:
- Website Traffic Surge: Website traffic skyrocketed by 75%, exceeding the industry average significantly.
- Conversion Rate Boost: Patient appointment bookings made directly through the website jumped to a remarkable 6%, doubling the industry benchmark.
- Increased Visibility: The clinic climbed to the top of local search results for relevant dental keywords, attracting a steady stream of new patients from their neighborhood.
Conclusion:
By prioritizing local SEO, we transformed a struggling dental clinic into a thriving dental practice. This case study highlights the power of a data-driven approach in attracting new patients and increasing overall patient base for local dental clinics.