Can you rush them, No; can you fake them, No; can you trust them, Big Yes. Millennials are an amazing bunch and marketing  to them requires a fresh new approach. As a digital marketing agency reaching out to clients’ millennial audiences across multiple time zones, we can say that. Almost everyday, the think-tanks here work overtime to innovate and deliver better customer acquisition projects. So what are the top challenges that companies are facing in engaging their millennial audiences?
Digital Marketing Agency To Millennial Audiences
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- A recent study by Jive Communications suggests millennials are 37%~38% more patient that people over 55 years age while waiting for customer service. That is before they start getting upset.
- Another aspect is that millennials are most likely to forgive and forget with upto 40% respondents open to do business again with a brand that had given them a bad experience in the past. Compare that to people above 55 years of age, and only 22%~23% would return to a brand that gave them poor experience in the past.
- Here’s a good relief for restaurateurs, that almost 33% of millennials would not make a fuss if they were serve a wrong drink vis-a-vis 12% of those over-55s .
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3 Challenges Marketing To Millennials
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- Millennials love online as well as traditional brick-and-mortar channels. And many of them vouch for the age-old statement:Â If you can touch it; and you can smell it; you will most probably buy it too! And yet they are ones who rely heavily on online and mobile channels for brand information, product insights and for reviews to buy the best products and services.
- And yes millennials can be trusted with brand loyalty, if they feel they have been treated right. A survey by Accenture found that upto 95% of millennials are influenced by their brands who treat them specially with customized content.
- Social media channels like Snapchat, Instagram and Facebook are surely influencers. But in no way does millennial actions like a “Like” or a “Share” indicate that millennial shoppers are going to buy from that brand. What is required to influence them is a regular stream of engagement or conversation with all the right parameters that creates positive online buzz for the brand and that results into sales numbers.
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What are your top customer acquisition challenges for marketing to your millennial audiences? Feel free to share your thoughts and feedback with us. You are also invited to join our newly formed “Customer BuildUp Strategies Group” on Linkedin to Ask & Answer & Participate in the discussions.