5 Reasons Digital Marketing Can Be Waste Of Time (WOT)

Jenny is a first generation entrepreneur who’s second love in life is travel. What’s the first one you may ask… it’s her interior design business. And Jenny has invested big time in her first love, then again continuously spending hundreds and thousands of dollars every month in growing the business pipeline. But there are 5 major reasons why Jenny’s efforts on best of digital marketing services can be a waste of time. Read more.

We are a team of creative digital marketing services professionals helping businesses into retail, manufacturing and services build a formidable online presence. This helps our clients’ reach their intended audiences, across hundreds of leading digital networks. Here, using our skills in identifying target audiences, based on what they like and buy online, we further help clients grow revenue. Little wonder why we believe, digital marketing is the foremost way to reach out to a wide audience with precision.

As a boutique agency based in Maharashtra, India – we provide clients with a wide range of services under the umbrella of digital marketing. Which includes website design and development, content design and development, search engine optimization, social media optimization and a host of related services to help client websites get more buyer traffic and online sales.

And we have been doing digital marketing since 2008, when I co-founded Aidasinc. This was after a post graduate degree (MBA) from SIBM Pune in 2001. That was followed by a stint in the corporate world in marketing communications functions, heading India and MEA regions. And then realizing that there was a dearth of sustainable digital marketing solutions, that could drive measurable growth for smaller businesses.

Then during all these years of catering to the growing need of clients, spread across most sectors and from across many parts of the world… I realized digital marketing isn’t for everyone.

5 top digital marketing services’ downsides:

1. Rapid changes in tools, technology, and techniques.
2. Failures due to siloed campaigns, in-coherent branding.
3. Zero entry barriers leading to overcrowded “me-too” Ux.
4. Failure due to poorly designed, under optimized assets.
5. Missing top management support in long term strategy.

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Yes, you heard that right, digital marketing can be a waste of time in certain situations or cases. You might’ve heard it before, and you’ll hear it again… because sometimes things need to be repeated in order for people to really hear what is being said. Like for example, in the digital world, things change very rapidly¹. Yet many businesses find themselves stuck in a loop of doing the same thing over and over again without any substantial results. And when this happens, they start losing more money and start getting the sourest of tastes from digital marketing. I have seen this happen in so many cases and the ONLY solution is to rapidly adapt to change. But then again, how to recognize the right path to change and ascertain it’s the best way?

Moving to consumer buying behavior, would you ever spend hundreds of dollars on a new TV without first reading reviews? What about buying a computer or phone without doing some research on the quality of the product? How about hiring an employee based solely on their resume, with no reference checks? You wouldn’t do that right?

Something similar happens with your target customers too. They to do a lot of research online, ask their friends and family for referrals and make a mental checklist before investing in your product or service. Hence siloed campaigns², that aren’t good at presenting the brand’s core messages coherently, do not impress prospective customers. Here, integrated marketing offers the best way forward for – See this plan.

And then there are many people who think that digital marketing doesn’t work, or is a waste of time. So I’m here to tell you the truth on why it isn’t. There are so many benefits of digital marketing that outweigh the cons. #1 Digital Marketing Boosts Sales The most effective way to boost sales is through social media, search engine optimization (SEO), and email marketing. These three channels help drive online traffic directly to your website where they can make a purchase immediately after clicking through. This is direct action which is essential for any business. But poorly designed³ and under optimized websites, social media accounts and other marketing assets hurt. And this makes many people stay away from this new age marketing powerhouse.

In-spite of all these years, digital marketing is “still” the new buzzword in the market today. Practically every business out there is on social media, has a website, has an app or has some form of digital presence. This means that every business is working towards their online presence and keeping up with the latest trends of digital marketing. But apart from spending money on digital marketing campaigns what else can your business do to “NOT” become a me-too⁴ player.

For digital marketing is a waste of time if you are not doing it right. And cookie cutter approach to this awesome marketing framework is seeing many companies wasting their time and money. One of the main reasons is they aren’t probably thinking strategically about the results. Instead they are just doing what others are doing. If you are having similar challenges, you should stop using digital marketing until you read about this integrated approach.

And then, online marketing can fail because of bulky and non-responsive websites, that aren’t responsive to mobile devices. In fact, 56% of Internet users use their smartphones to go online. If they visit your site through their smartphone or tablet, they’ll see an awkward version with buttons that are too small for their fingers to press on. Investing on marketing any further, in this situation is sure to be a waste of time. Or consider instances when things like social media advertising will give you great results, but there are other times when spending money on these platforms will yield little to no results at all.

These are some of the many reasons why digital marketing can fail, even for Jenny who’s investing thousands every month. One of the best ways of avoiding this pitfall is to take an integrated approach, managed by a skilled team that’s invested in your business’ growth. The best part is, with Aidasinc, you can start free and get this done.

What products’/services does Aidasinc offer?

Aidasinc offers personalized advanced digital marketing plans and consulting services that helps clients leverage social media and online marketing for higher growth.  Services include: Competitive research and analysis, strategic planning, online branding, lead generation, search engine marketing (SEO/PPC) and social media marketing (SMO/SMM). Also email marketing automation, website development, conversion rate optimization, digital process optimization, content design and development, integrating information systems, end-to-end implementation and training programs.

Which problems are Aidasinc’s digital services solving?

Our services are helping solve clients marketing challenges such as finding new customers and retaining them, improving sales revenue, increasing web traffic and getting more sales ready leads. Additionally, improving brand awareness, building fans and followers, engaging target audiences across multiple channels, improving user experience and data quality.

How are your marketing services unique?

We’re skilled at finding and solving marketing and customer acquisition challenges faced by businesses today. The name ‘Aidasinc’ is inspired by the popular hierarchy of effects marketing model – AIDAS – that stands for Attention → Interest → Desire → Action → Satisfaction.  We combine marketing, creative and technical skills to effectively assist clients get desired results, acquire better customers, enhance brand reputation and popularity as industry leaders. Most importantly, our clients get genuine and unbiased guidance dedicated to delivering desired outcomes.

How is digitization affecting the new media industry?

The way I see digital media growing, it can easily be tagged as one of the most powerful sources of new customer development. Going further, combination of customized creative content, digital storytelling, AI, analytics and automation is going to drive business growth.  Your audience is online so you have to be prominently visible in the digital marketplace; be it through social media, organic rankings, referrals or blog posts, and so on. Modernization in the way you market your product or services is a must.

How do you think digital marketing can help?

We already have more focused, optimized and data-driven marketing via micro-targeting, brand positioning, segmentation, integrated approach, web analytics, CRM, re-marketing and lead scoring.  Also, with advent of artificial intelligence driven marketing automation systems, Aidasinc is taking SMB marketing to an altogether new level. Using creative content marketing tools like blogs, guest articles, videos, social media engagement and email marketing automation, we are already reaching hundreds of our target audiences across continents. While the content assets are creating awareness about our products and services, the smart lead generation and conversion campaigns are creating new business opportunities.