If you have been marketing your brand, products and services on Facebook, you are probably aware of Facebook Audience Insights. If that is not the case, this is an important tool to know target audiences better. As a digital marketing agency, we understand the critical value of such powerful insights, and that help our social media marketing team to track performance of Facebook Fan Pages we manage, and improve conversions.
To share in simple terms the power of audience insights in digital space, let’s see how it works for generating page likes, increasing engagement and boosting conversions. In one of our social media campaigns, we noticed that the highest engagement and clicks that happened on the said fan page was from 12pm to 5pm and most page likes came between Mondays to Wednesdays. Now this may differ between projects, business verticals and target profiles; but in this particular case, it helped optimize content release and improved page performance.
But for many page admins, who are also the business owners; diving deep into audience insights, marketing data analytics and audience segmentation targeting may seem challenging for time.
A Million Fans Or Few Hundreds,
Audience Insights Based Targeting Works
One can see, so many branded social media accounts, with thousands of fans and followers. And yet if their owners, or admins are asked, many will lament about the lack of conversions. And this in-spite of sincerest efforts to share content regularly, lace fan pages with attractive offers and spend loads of time learning the ropes.
On the other hand, there are branded fan pages and social media accounts that have a few hundred followers, but the engagement levels of their audiences are high, so are their lead generation rates.
So what do these successful social media pages do different from others?
It’s simple, the later ones use their audience demographics, user insights and the trove of marketing data made available to them for better content development and targeting. This helps them interact with the target audiences in a more personalized and meaningful way. The above screenshot, from one of our recent campaigns, is a good example of how this powerful tool can be used to work wonders.
New Skills, Dynamic Features And More
Talk about social media marketing and you may come across terms like audience insights, graph search, expanded interest based targeting, delivery insights, audience overlap, and so on. And your social media marketing plan may require a strategic mix of content, media selection, optimization and executive activities. For many businesses, creating and managing this can be quite challenging, given the dynamic updates in this field. Not to forget the importance of split testing to scientifically ascertain what works best with your audiences.
Is learning new tools bothering you? Does this non-core task diverting your attention from your core business activities? If yes, Fret no more…
Try performance linked social media marketing where you pay only for real customers generated.
At Aidasinc, we understand this challenge and have a very reliable, affordable and agile social media marketing plan for your bushiness. It is the performance linked program where you get complete peace of mind as you needn’t worry about the planning, the budgets, the execution and related supervisory tasks. And you pay only for the actual business results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.