Fast Reach Your Customers With Social Media Advertising

“Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.”

– Jun 10, 2015, Hubspot

Social media news reports have declared say that internet advertising has surpassed newspaper advertising in many parts of the world. And by 2017, social media advertising spend will exceed the $23.50 Billion mark.  In Asia-Pacific alone, businesses will be taking advantage of social media advertising features and spend over $7.5 Billion. Phew!

3 Social Media Advertising Examples

1. Career Counselling Coach. We did an awesome campaign on Facebook for this client. The theme was “Find the Career that’s Right for Your Child”. The target audience was parents locate within 25 miles from the client office. We created a questionnaire that was shared with the TG and received over 742 responses in 15 days!
2. Luxury Villas to NRIs. This was a multi-location campaign targeting NRIs working in the Gulf. Client was a real estate company from Kerala. The medium selected was Linkedin as most working professionals have a profile and are most likely to check that frequently. The theme was, “Keys To Luxury Villas In Kerala” wherein we created high engagement around relevant property discussions and directed audiences to a new Buzz-Worthy LinkedIn Company Page.
3. Drinking Water To Remote Villages. This campaign was directed at donors across India and NRIs. The client was a not-for-profit charitable trust and had been working since 10 years in rural villages. They had a new location with difficult terrain where water was scarce. A Facebook campaign was created based on actual visuals from the village shared with people connected to the region. Request for donations upto $10 towards building a sustainable rainwater harvesting system were made through the campaign. The response was tremendous and the project requirements were met.

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