Cross platform marketing strategy for FMCG Manufacturer

• 10x Surge in new business inquiries
• 100% Organic traffic sources
• Higher ROI

For the company that catered to the health and hygiene needs of people across the globe, we transformed their online presence and successfully connected with international distributors, expanded into new export markets, and attracted leading corporate gifting companies.

Scenario:

In today’s hyper-aware world, hygiene products are no longer a luxury – they’re a necessity. D.R. Cosmetics, a manufacturer of innovative paper soap strips, hand sanitizer, and naphthalene balls, recognized this growing global demand. However, their brand presence remained largely domestic, hindering their ability to reach international distributors, export markets, and corporate gifting companies.

Challenge:

The average conversion rate for inquiries from website traffic across the Fast-Moving Consumer Goods (FMCG) industry sits at a modest 2-3% Source: [Industry Report on B2B eCommerce Conversion Rates].

Solution:

Understanding the need for a multi-pronged approach, Aidasinc implemented a comprehensive cross-platform marketing strategy for D.R. Cosmetics, encompassing:

• Website Design & Development: A modern, user-friendly website showcased the company’s innovative products and brand story in multiple languages, catering to a global audience.
• SEO Optimization: Strategic keyword research and website optimization ensured it ranked at the top of search engine results for relevant hygiene product searches, driving organic traffic.
• Social Media Marketing: Engaging content across platforms like Facebook and Twitter targeted international distributors, export markets, and corporate gifting companies.

Results:

The results exceeded expectations:

• 10x Increase in new business inquiries: D.R. Cosmetics witnessed a phenomenal 10x surge in new business inquiries, eclipsing the industry benchmark by a significant margin.
• 100% Organic traffic sources: Remarkably, all new business inquiries stemmed directly from organic search engine traffic, highlighting the effectiveness of the SEO strategy.

Conclusion:

The transformed online presence of D.R. Cosmetics’ propelled them onto the global stage. They successfully connected with international distributors, expanded into new export markets, and attracted leading corporate gifting companies. This case study serves as a testament to the power of a well-executed cross-platform marketing strategy in driving exponential growth for FMCG brands.