Food Manufacturing: A Taste for the Future
The food manufacturing industry is experiencing a flavorful transformation of sorts that is influencing not only established businesses but also hundreds of agripreneurs keen on scooping out healthy careers from the huge market opportunity, globally. On the other hand, as consumers become more health-conscious and sustainability-minded, the processed food manufacturers are shifting towards fresher, more nutritious, and environmentally friendly options of food production, packaging, and deliveries. You will see here the many innovative technologies the industry is using to whip up healthier, more sustainable, and more affordable products.
Here’s my top 7 takes on this burgeoning industry.
- Plant Based Foods: One of the most exciting trends that we all can see is the rise of plant-based foods. As more and more people crave for healthier and more eco-friendly alternatives to meat-based products, this market is estimated to engulf upto 7.7% of the global protein market by 2030 at a valuation of over $162 billion, according to Bloomberg Intelligence. So you will see many brands coming with plant-based burgers, milk, and yogurt, that will not only make your heads turn but also impress your taste buds.
- Clean Labels in Vogue: As consumers, we all want to see recognizable ingredients on the packaging, especially in case of the processed foods we consumer, don’t we? So in the days to come, we may see the laundry list of chemicals in the ingredients go away, to be replaced by clean labels. And here is the opportunity for startups and established businesses to cater to the current latent demand for artificial ingredient-free, preservative-free, and clean-label products. According to Ingredion’s Global Clean Label Manufacturer research around 70% or more consumers are willing to pay a premium for clean label brands.
- Power of E-commerce: Looking at the current pace of growth in the e-commerce industry, consumers of processed foods are finding it easy to get their hands on good brands. This is bringing unparalleled level playing field for new entrants and startups with good products and marketing. For entrepreneurs into food manufacturing, processing, and packaging, this signals the new demand for reshaping products using new food processing technologies so they are packaged and can be preserved for the long haul.
Food Manufacturing Industry Challenges And Opportunities
For those new to the food manufacturing industry. let me reiterate, this is one with a platter of challenges and opportunities. Given the technological advancements of our world, the rising factors influencing globalization as we know of it, and changes in government regulations across countries, this industry is undergoing rapid changes. Thus companies who are already into this market, as well as for businesses that want to enter into the area, it is important for all to take every chance to adapt and give themselves the opportunity to thrive.
So, what’s on the horizon you may ask? Well, as I can see,
- Functional foods will be taking up more space on the global stage as well as on the dinner tables at homes. And processed foods that not only offer health benefits, but go far beyond the realms of basic nutrition. We will also see increasingly higher demand for organic foods, as these are growing in popularity with consumers across metropolitan regions seeking safer, and higher-quality options. And then we have the e-commerce boom that is constantly innovating and opening up new avenues for food manufacturers to not only access new market segments, but also do it profitably with least risks.
- Companies will be increasingly using proprietary artificial intelligence tools as their secret ingredients in their road-maps to success in the food processing industry. Right from product development to production planning and quality control, AI will be increasingly involved in adding new flavors to the market and marketing mix.
- But the real driving force behind all these changes in Food Manufacturing Production Processing Packaging cauldron is you, the consumer. Because, you want food that’s convenient, healthy, and innovative; that’s making manufacturers listen to your demand and cook up products that cater to your evolving tastes.
Marketing in Food Manufacturing and Processing Industry
In the end, the food manufacturing industry is dishing out a world of opportunities for consumers across the globe. Whether you’re a farmer, an entrepreneur, or a business owner looking to make a mark in the processed food industry, there’s space at the table for you.
So, why wait? Bring your ideas into the future of food to life, starting wtih one processed food business at a time. Join the global agri-preneur movement to create a better world, where your passion meets profit, and healthy love is served on every plate in every home.
And in this dynamic field with a growing appetite for innovation and creativity, you will require lean marketing to keep your bottom-lines in control. Contact us for fresh marketing ideas and tips to help you make your mark.
