Businesses have adapted to digital marketing because their customers have. So what was being popularly followed just a couple of months ago, traditional marketing processes, has been forced to evolve. Ask why? It’s the Pandemic! And the best thing is that this marketing transformation has been easy on pockets for many. How you ask? It’s free marketing tools for small businesses. But one strategic perspective has remained critical for the businesses that have tasted success, i.e. a 360° approach to engage niche customer audiences. On the other hand, for businesses that are yet to upgrade to above levels, here’s a big reason why get started today… Marketing transformation is now possible at negligible costs, i.e. almost unlimited free results.
An Invaluable Strategy To Win Customers
For those surprisingly unaware of how free marketing transformation helps, here’s the shortest possible explanation: Marketing = Sales. So the earlier processes of marketing playing second fiddle to sales is history. Now marketing generates leads and builds up sales funnels, while sales simply needs to pick the phone and close the deal. Or with online stores, marketing even gets the sales done!
This can mean unlimited growth as sales teams can now focus on hottest prospects and customer relationships. Did you notice this invaluable value addition that new age marketing can bring to your business?
Quoting none other than McKinsey & Company here to underscore the point: B2B companies feel digital interactions are now 2-3 times more important than traditional sales interactions.
McKinsey.com
So what’s the invaluable strategy for winning customers in desperate times that I was mentioning earlier. Here it is.
Design, build and automate creative 360° digital touchpoints where your potential clients can interact with your business at different times, as per their convenience. In other words, 24×7 open for business, virtually. And your sales gets in touch with Marketing Qualified Leads when they are ready to buy.
Wonder if that works?
That’s exactly what the pandemic has done… forced business to transform their marketing into 360° digital touchpoints and their sales into virtual workstations.
So why not reach your customers too digitally? They can simply access your products and services via websites, newsletters, how-to blogs, webinars and more for free… And their inquires get delivered right to your inbox!
Or, they can connect with you on social media networks that are integrated with your sales funnel. Again offering seamless customer experience and matching their expectations.
So what are you waiting for?
Signup for Aidasinc’s free marketing services and you can continue free with unlimited growth add-ons. Get started today!