For small business owners, startups, entrepreneurs and companies fighting-it-out-with-competition-on-pricing-alone, every dollar counts. What they require is IMMEDIATE marketing results that CONVERT to sales.
Hit Google and you will get a zillion pages on Low-Budget Marketing for Small Businesses. How many can you, the business owner, put to use to generate sales. Do you wade through all the ideas and try them as per color of the day? Or do you select few of them based on your personal experience and see how it works? Do, like many others, do you chat it out with your staff and friends? Each ways, risk is yours, time is yours and money is yours. Add to that some ideas I have here to market your small business for free.
3 Free: Internet Marketing for Small Business
- Start a blog. It’ll probably cost you “zilch” to get a domain and hosting account. But if that is a hurdle, you can use your Linkedin profile to start “Pulse“ating! Or get a Facebook account if that sounds better. Populate it as frequently as possible with topics related to your business and expertise in your domain.
- Go YouTube-ing. One helluva site to attract potential customers to your business. All you need is to make your creative juices flow and create videos that help your target audiences do better. For e.g., if yours is a gardening tools store, creating videos related to repair and maintenance of lawns will connect with your audiences. Link the videos to your eCommerce store and your local addresses to generate walkins.
- Did You Try Opt-In Emailers? If not, this could be one of the most productive of all marketing tools. To get started, invite your existing customers and social network to subscribe to your mailers. You’ll probably need a great lead magnet to convert them initially. Something like a “free lawn & garden assessment” for all subscribers. Thereon, share with them your interesting blogs and videos with special offer coupons for members only.
Check these out this quarter. See how they work and feel free to contact me if you require any assistance. For brainstorming your marketing objectives with someone who has handled multiple marketing campaigns across multiple industries, helps. You can consult with someone who is actively practicing internet marketing and can help you get results, faster.
Small Business Marketing Consultant
It has been my privilege, working in some of the best industries and with some of the most reputed brands in each category. With overall 15 years of work experience in telecom, consumer durable, manufacturing, financial services and digital marketing; 9 years have been in Digital Marketing. I have been consulting companies and,
- Tracking emerging technologies
- Providing thought leadership and perspective for adoption where appropriate
- Defining digital marketing KPIs across awareness, acquisition, usage, engagement and retention.
Now I am extending my services to small businesses for their marketing as an independent consultant. So if you are a small business owner, startup, entrepreneur or have a company that is fighting-it-out-with-competition-on-pricing-alone, I might have something just right for you to turnaround your business.
A one-hour consulting session with NO strings attached may give what you are looking for.