How To Sell More Without Spending On Advertising
As a business owner, this thought must surely have crossed your mind, in one way or the other – How to Promote your Business Online without Spending Money? How to penetrate highly contested markets without spending on marketing. But this thought contradicts with the traditional and yet popular belief that, no one can grow a business without big advertising, marketing and promotions. So is there really any free market penetration strategy for your business? YES.
Welcome to the world of smart digital media, where every business, however small it be, CAN grow sales without spending money on advertising, marketing, and the lot. Yes, there will be certain limitations after a certain point in the growth trajectory, but let’s assume that at that point you will have sufficient funds for agency managed marketing services.
Let’s explore a very interesting and efficient market penetration formula that can help you grow sales without spending.
Before going further…
You must keep ready these very important tools – And all these can be done without spending a dime or a dollar.
- Well designed and optimized business pages on the top social networks like Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest.
- Product features, offer, your business logo, business name, business address, phone numbers and email address to share online.
- If you don’t have a website, you can use Facebook Business Page and tools for catalogs, chats, follow-ups, online payment, etc.
Zero Cost, Small Business Market Penetration Strategy
Confident of your products and services, armed with a list of target customer profiles and ready for sincere efforts – Here is the best marketing penetration formula your business can use free. You can use any one of the following methods or all the techniques to promote your business.
Invite Your Best Customers To…
Yes, invite your best customers to a short Zoom Meeting, say 15 minutes or so? As they will be your best bet to get positive discussion about your product or service. And being truly happy with your deal, they will possibly share the best of their experience.
Bingo! You now have the cheapest marketing tool that can ever be – A genuine brand ambassador giving a live feedback about your business, and your brand!
You simply have to take their permission to record your meeting to share on social media.
Start A Skills Training Program For…
A free skill development program aimed at undergraduates can be a big step to enable a large number of youngsters to learn a profession that can help them secure a better livelihood.
For you, this investment can turn out to be one of the best affiliate marketing channels. You can tap interested individuals to refer your products and services in their social networks. And in return they get to earn a small share from the profit proceeds.
Being a part of your skills training program, they will not only be highly engaged with your business, but also will help maximize your profits – with no strings attached.
As a bonus point, you can record your training sessions and use these highly engaging videos to reach out to larger audience segments via social media.
Build Collaborative Affiliate Network…
Yes, affiliate marketing is a popular tool that many small business rely on for low cost sales growth. The challenge is, signup fees of affiliate networks and management costs associated with maintaining a healthy affiliate funnel.
So what you can do is skip the affiliate platforms and partner with complimentary businesses in your target markets to collaborate as affiliates for each other. Being affiliate partners who’re invested in their businesses, they will be highly motivated to maximize profits from percentage share of sales they make.
You are not loaded with additional costs. And depending on the percentage of profit you want to share, you can signup with one or multiple businesses.
You can access each other social networks to share your offers and contests – Another free and hugely powerful market penetration strategy for small businesses!
Start A Newscast For Your…
You must have heard about influencer marketing. These are vloggers and instagrammers with good fan following, who promote products for a sponsorship fee. Now you don’t want to spend any money at this point, right?
But you are a champion and an expert on your own product or service domain. You have a decent fan following and can improve upon it with some more efforts. So why not grab this opportunity and become an influencer for your own business!
How can you do that? Leverage social media.
It is the channel to reach millions of your target audiences – And all this publicity can be free. So if you start a live video streaming channel and talk about events and news relevant to your target audiences – Newscasting as we call it, you can start engaging your customers.
Not only will this become a viral marketing tool for your business, it can also get you social media content that keeps working 24×7… for as long as possible.
Take Speakership Opportunities In…
A good market penetration strategy is all about getting loads of brand visibility among target audiences. And one of the zero-cost ways of getting this free branding across digital media is to start participating as a speaker on local webinars, online events, news debates and more…
So this is a great strategy used by the CXOs of large companies as well as startups. And if you can participate to helps solve common problems faced by your target audiences, speakership is an excellent way to start.
Then again, you can get loads of free content for your social media handles. And therein lies the charm of tapping free digital media to sell more without spending on – Advertising.
Affordable Social Media Marketing Service
If you are short of time to promote your business on social media, and are looking for an efficient solution – Aidasinc’s social media marketing service might be the best for you.
Starting at Rs. 2,995 per month, it brings a lot of advantages and features that includes hashtag research, social sharing, referral marketing for traffic, leads and more.
Limited time offer – T&C apply.
A-B-C: Budget Free Market Development Strategy / Formula
When you are working towards penetrating a new marketplace or increasing your market share in existing markets – you will face the challenges posed by technological advances in marketing and advertising. And your market development strategy must tap into the free branding and publicity channels available at your disposal to grow your brand without burning your capital. This is one of the best ways, one of the most prudent ways so to speak, to keep a control on your bottom-line profits while also surging ahead in your industry. And here is the market penetration / development strategy / formula that every business should use:
A. Create Good Content
B. Share On Social Media
C. Engage Niche Segments
But setting up a free marketing funnel is not easy. Here Aidasinc provides easy to start digital marketing services, and if you have good content, you can start with economical social media marketing services. This will allow you to focus your energies on your business while leaving the marketing challenges to a skilled team.
Contact Aidasinc today for a best case scenario for your business promotion and marketing.
