The grocery marketplaces for green tea is growing at an impressive rate – both online and in physical stores. And some brands even have angel investors in tow, with a well funded go to market strategy. So what do small businesses and entrepreneurs, keen on tapping eCommerce opportunities in the grocery retail industry, do? Continuing from my earlier posts in this subject, (ref: Parts I – II – III), there is a budget-free alternative digital marketing program available. And in this post I will be sharing how to generate backlinks that boost unlimited free buyer traffic growth from search engines. So do subscribe to get alerts on new posts.
Quick Recap of steps discussed in earlier posts on budget free, go to market strategy for green tea suppliers and retailers.
Total wholesale tea sales were estimated to amount to 12.6 billion U.S. dollars in 2018. The global tea market was valued at over 52 billion U.S. dollars in 2018, and is expected to rise to over 81 billion dollars by 2026.
Statista.com
Seo Links: Go To Market Strategy
Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources, to deliver their unique value proposition to customers and achieve competitive advantage.
Wikipedia
And SEO link building is becoming increasingly important for brands keen on maximizing their competitive advantage. Even for startups and businesses planning to venture into green tea ecommerce sector, the go to market strategy must incorporate the following steps. Right from launching of new products or venturing into new grocery markets. Plus this can be done without the need for angel investors to fund the growth phases.
Top 5 Easy Offsite SEO Ingredients For Green Tea Online Grocery Stores
How to build high quality SEO backlinks for your Green Tea Online Store – Budget Free
- Collaborate for backlinks
Prepare a list of top influencers in your target markets and websites that you can collaborate with you for link building. Remember, there are some white hat techniques that apply here – So excessive reciprocal linking, keywords stuffed guest posts, spamming forums and online communities with non-contextual linking, and other black hat techniques like buying links are to be strictly avoided.
For example, a random check for a high ranking green tea store from Singapore brought me to “greentea.sg”. On a quick check, I noticed they have earned a backlink from a Cape Town based firm (theteajourney.com) that hosts baby showers, kitchen tea parties and events. - Review Non Competing Brands
Genuine testimonials and reviews are always welcome, isn’t it?
For example, people love to have a good side table while enjoying their daily cup of green tea. So prepare a good review of a side table you have at home or at work and send it to the seller to post on their website. Where the seller gets a good review, you earn a new backlink. - Start Blogging To Earn Links
Writing regularly about topics related to the green tea industry, for example – how to reduce tummy fat – will have a huge effect on your backlinking efforts. Apart from giving your store that authority that good blogs generate, you will also “earn” useful referral links from other websites in your industry.
Three sample topics for blogging,
1. Is green tea frappe good to taste? Top 5 internationally acclaimed recipes.
2. How to start reducing tummy fat fast? Top 10 fat burner foods for 2021.
3. Is pure leaf green tea good to add to daily routine? 10 facts about this popular beverage in Singapore. - Spy On Competitor Websites
Competitive research is a very important part of your business. When you analyze your competitors’ websites for design elements, product categories and other parameters, you need to add backlink checks. And then target websites from where they have generated good backlinks.
See below for the top 7 backlink analysis tools used by Aidasinc’s SEO team. - Become Active On Social Media
Yes, content marketing on social media can get you some high quality links. Start by sharing news about your products, about your industry, customer testimonials, blog posts, images, and updates.
This may not directly add to your backlink report, but you’ll give your website and online store a higher link profile that will further boost visibility and results.
- ahrefs. com/backlink-checker
- neilpatel. com/backlinks
- moz. com/link-explorer
- semrush. com/analytics/backlinks
- thehoth. com/backlinks-checker
- rankwatch. com/backlinks
- spyfu. com/backlinks
Alternative Free, Go To Market Strategy
The steps listed above, in conjunction with SEO steps listed in the earlier blog, will help generate unlimited free traffic to your online stores. However, as the promoter of a green tea store, you may not find time to learn and manage SEO technicalities. Here, Aidasinc’s free start marketing service can help get results faster. Hence, the best way forward is to get started with Free SEO from Aidasinc. See details.
In the upcoming posts, I will discuss some of the latest in social media marketing strategies for green tea stores. So do subscribe to get alerts on new posts.