Using images for SEO to generate inbound traffic may seem to be absurd. Because SEO has been relying heavily on text based content. So how does image optimization help and where does Google image search plugin to help generate more business?

 

 

Google search engine makes up a full 64.8 percent of searches on all major web properties (including Amazon), Google ImagesĀ make upĀ another 21.8 percent.

 

Reverse Marketing Using Google Image Search Results

 

Rand Fishkin’s research reveals that image search is one of the powerful marketing tools out there on Google, simply because it makes up almost 25% of all the millions of daily searches on Google. Hard to ignore that one, aĀ virtual goldmine to generate high quality traffic to your website and a tool to increase conversion ratios.

 

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  • Targeting Top of Funnel [TOFU] Traffic:Ā Let’s start by analyzing the search intent of people who are searching for images? And can some of them be your potential customers?Take for e.g. an eCommerce site that markets furniture. How would its target audiences go about hunting for the “living room furniture” on Google image search?
    Google Image Search results for Living Room Furniture
    Google Image Search results for Living Room Furniture

    With strategic image optimization, can some of these images generate relevant traffic to the eCommerce store? Let’s discuss what kind of image optimization techniques your marketing agency can use to target these 25% of Google image searchers.

#DidYouKnow? Aidasinc offers Performance Marketing – Pay After Sale – Services for every business that wants to grow faster than its competitors, and profitably. That is free branding, traffic and lead generation to grow your business. Looks great?
Signup hereĀ www.aidasinc.com/fmp

 

  • Appealing to Your Audiences’ Visual Appeal:Continuing with the above example, a furniture buyer is more likely to research for new furniture ideas for his / her living room before making a purchase decision. And here, he/she may focus on how the furniture looks; a purchase intent that marketing teams can use to drive them to their sites.
    Optimization For Google Image Search Wonders
    Optimization For Google Image Search Wonders

    Additional information on images like pricing, offers, coupon codes, etc. can work wonders for your business on Google image search.

  • Image Optimization for Google Search AlgorithmWell, there is more that needs to be done for every image that you want to get found on Google or other search engines. And they are the image optimization parameters like:1. Keywords in the filename
    2. Image URL for semantic understanding of images
    3. Alt attribute of the images
    4. Compressed images that load fast
    5. Preferably JPG images or PNG in certain cases

 

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#Hey Listen!Ā A gentle alert,
Aidasinc offers Performance Marketing – Pay After Sale – Services for every business that wants to grow faster than its competitors, and profitably. So Ā free branding, traffic and lead generation to grow your business. Interested? Signup hereĀ www.aidasinc.com/fmp

 

While there are many more image optimization techniques, we have listed the top 3 tools to get you started. And where many businesses are yet to focus their resources on this comparatively untapped SEO goldmine, you could get a head-start. Though image search results have their limitations, it is a channel to reach upto 25% of your targeted Google search audiences, isn’t it?

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