Independent healthcare practitioners , stand-alone hospitals as well as established networks often face survival challenges in the hyper competition medical industry. Many of them, with practices as old as many of us, are now faced with an increasingly social media-centric population that has unique set of likes and preferences when it comes to choose a healthcare practitioner. Like many of their new clients have not known life ahead of a Facebook or an Instagram. So what do these firms need to do for their healthcare services marketing to on social networking sites to stay relevant and be growing in this online world?
Find more statistics at Statista
Survival On Social Networking Sites
With increasing usage of social networking sites by millennials, with hundreds and thousands of people connecting every day on sites like Facebook, Twitter, Snapchat and Instagram; being relevant and connect is important for every business.
And this is not a new challenge to healthcare practitioners, with many of them actively engaging with their online audiences. Like Susane, a wellness specialist, from the United Kingdom who actively connects with her clients on holistic beauty, healthy lifestyle and wellness diet related themes across health portals. For her, social connectivity is an important part of her practice and to get her message out to the world.
Some social networks are now relying on apps to get closer to their niche audiences. Like TalkLife, an app that shares the ups and downs of life. This is an important platform for healthcare services firms to connect with regional audiences and engage them with positive motivational content and real life examples of how to deal with challenges in life. But this being a matter of life and death for the users of the app, as a genuine practitioner, one can offer them consulting services at their clinic or via online video calling tools, maybe for a fee or for free. After-all, every action cannot be taken with a single business objective in mind, but also positioning the firm or brand as a reliable and trustworthy go-to source.
Top Social Networking Sites To Start Using
Not all of them will be good for a healthcare practitioner, but one can explore the content and engagement that takes place of each site and shortlist the top 2 or 3 best ones to focus resources on.
[su_accordion]
[su_spoiler title=”Facebook” style=”fancy” icon=”caret-square”]
More than 2 billion users and over a million small and medium busineses that use this social networking site for advertising and marketing.
[/su_spoiler]
[su_spoiler title=”Twitter” style=”fancy” icon=”caret-square”]
More than 325 million users, this social networking site can be used to answer audience queries, share latest news, target specific profiles with sponsored tweets and build social following with offers and healthcare packages.
[/su_spoiler]
[su_spoiler title=”Linkedin” style=”fancy” icon=”caret-square”]
Primarily a B2B social networking site, Linkedin is being actively used by healthcare professionals to reach the 400+ million users to share their skills, achievements, case studies and knowledge articles.
[/su_spoiler]
[su_spoiler title=”YouTube” style=”fancy” icon=”caret-square”]
Undoubtedly one of the most popular video sharing sites, YouTube has a user base of nearly 1 billions people. It is a great platform for medical practitioners to share their skills via short videos and slideshows.
[/su_spoiler]
[su_spoiler title=”Instagram” style=”fancy” icon=”caret-square”]
Like image sharing sites, Flickr, Pinterest and many others, Instagram boasts of a visual social engagement experience with over 400 million users. Being part of the Facebook and WhatsApp family, this network holds a big promise for integrated marketing communications.
See more sites online on Small Business Trends.
[/su_spoiler]
[/su_accordion]
Healthcare Services Social Networking – The New Way
If you run a healthcare center and are keen to build an enviable online presence, this is the new healthcare services social networking program to consider. The objective of this program is to get new clients to your healthcare center and to build a social media following that creates repeat clients and social word-of-mouth referrals.
Because we understand that many healthcare centers like yours, may find the effort to invest valuable management time on rolling out an integrated approach to social media communications, marketing and advertising; challenging. And we have designed a performance linked social media marketing program that works asynchronously, without interfering with your current processes and yet gives you quantifiable, actionable and measurable results.
Here you needn’t worry about increased budgets, escalating ad costs, content development, execution, supervision, and related challenges that you expect from any new program or system. And it is 100% white hat, legitimate marketing program where you pay only for the actual results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.