Transforming a Home Decor Firm’s Digital Presence: A Case Study
In this case study, I will dive into a project we had undertaken for a home decor firm in Mumbai. Theirs was a startup into high end home decor products and artifacts, and they were struggling with low visibility and limited client base. Most of their clientele were the network of interior designers in the promoters social circles. But with the booming home construction industry in India, they knew about the goldmine of opportunity waiting to be tapped. So here’s how we turned things around for this Home Decor Store.
This was a multifaceted project that involved a number of roles, ranging from competitive analysis to web development, digital marketing, and communications management. So we worked with various marketing tools and digital platforms to optimize the client’s digital presence and get them the desired results.
Home Decor: The Business Opportunity
Mumbai was witnessing the construction of around hundreds of new luxury dwellings every month, and a higher number of homes, if not more, getting renovated. The average project value of home decor according to some estimate the client had received, was Rs. 30 lakhs. And my calculations showed that the potential annual revenue for home decor stores in this market was around Rs. 1.8 billion. By optimizing their digital presence, my client could tap into a significant portion of this market – So my team worked closely with the client to revamp their digital strategy, and here’s how it worked:
- WordPress website – A dynamic site that was not only user-friendly, but also responsive to different browsers and screen sizes.
- Blog – Integrated with the website to boost engagement and search engine ranking.
- Digital communication – Using a variety of content development strategies and formats to increase global visibility.
- SEO – Strategic development of organic rankings that brought in 60-70% of web traffic, saving the client up to Rs. 140,000 monthly in PPC costs.
- Social media networks – Integrated with the website for strengthening client’s brand and to enhance user experience.
- Email marketing and automation – We built a strong email database of over 5,000 subscribers.
- PPC campaigns – Strategically reaching out to a niche audience segment using high-competition keywords.
Results: Home Decor Store Marketing
The impact we generated was simply phenomenal, with the client’s digital presence skyrocketing, growing 150-fold within a year’s time. This project not only improved their business performance but also opened up new opportunities and help expand their reach to newer customer bases, while boosting the overall brand goodwill.
In a nutshell, this case study will illustrate how a strategic digital overhaul can transform your home decor store business’s fortunes. It’s a bright testament to the power of web engineering, digital communications, and intelligent marketing strategies in the modern business landscape.
Sample Post for Home Decor Store
