Online Presence Management for Interior Design Firm

• 15x rise in project inquiries
• 10k keywords seo traffic
• 14x rise in engagement

We built a multi-channel presence for the house design firm; optimizing brand awareness, reputation, and engagement with target audience in local area and the NRI audience.

Scenario:

This talented house and interior design firm needed to stand out in a crowded home design market. Their online presence that could connect with potential clients had to be build from the ground up.

Challenge:

We had to build brand awareness, cultivate a strong online reputation, and significantly increase project inquiries. For this, we needed to create a content strategy that resonated with their target community.

Solution:

Our multi-channel approach:

• Local Focus: We created content showcasing the firm’s expertise in tackling local challenges and highlighting their understanding of design needs of its audience.
• Interactive Storytelling: We leveraged interactive elements like polls and Q&A sessions to engage the local audience and understand their style preferences.
• Community Spotlight: We featured local projects, success stories, and even highlighted design challenges, fostering a sense of community and generating demand.
• Visually Captivating Content: Stunning high-quality photos, project videos, and glimpses on projects kept the audience engaged and showcased the firm’s design vision.

Results:

Our marketing activities resulted in achievement of the key goals:

• Local Buzz: Our content marketing strategy resonated with the community, generating a 15x increase in project inquiries from local as well as NRI homeowners.
• Engaged Audience: We cultivated a strong online presence with 48,000+ YouTube subscribers and 16,000+ Meta fans, fostering a loyal following.
• Reputation Boost: By showcasing their design expertise and local focus, we established a strong reputation within the community.

Conclusion:

By focusing on local content, interactive engagement, and fostering a sense of community, we were able to significantly improve our client’s online presence and attract a flood of local project inquiries. This interior design firm marketing case study highlights the power of adapting successful content strategies to fit a specific industry and target audience.