Today, we live in a multi-screen world in an ever growing, dynamic and highly competitive landscape says Google consumer research data. And while marketing for architects and interior design firms, can we ignore this trend?
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- Smartphones are being used at least as often as computers for accessing the Internet.
- Many people who access the internet do so at least daily.
- People use smartphones for a wide range of daily life activities, such as managing shopping and to-do lists.
- The Internet is also an important resource for people looking to research their product prior to purchase.
- In online purchase and home furnishings industry, Internet is an important method for purchasing products.
- The Internet even plays an important role in helping consumers become aware of products and offers.
- The Internet is widely-used among consumers searching for local businesses.
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How Architects Attract Clients
On Auto Mode…
As an architect or interior designer, how does your firm build its reputation and attract high value clientele in such a dynamic scenario? And did I say on Auto Mode?… Yes.
With smart digital branding and marketing, your firm can attract the best quality clients from the cities or regions of your choice on auto mode. Doing this saves not only the cost of business development through traditional routes but also save invaluable waiting time for your business to settle and grow.
Top 10 Things To Automate Your Client Growth
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- Mobile Friendly Website
- Gallery of Products and Services
- Testimonies and product reviews
- Updated Blog on Latest Industry developments
- Facebook Fan Page with regular updates
- Twitter Fan Page with trending topics
- Branded Instagram Account with latest project updates
- Guest Posts on top industry sites about products and services
- SEO of the website as per latest search engine guidelines
- Email marketing to target audiences in company database
- Press releases on leading PR networks
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But That Is NOT Enough!
The objective of doing the above said activities is to grow the Architecture and Interior Design firm’s online visibility and reach to the right audiences. But doing this might not be enough feel experts. Here are couple of activities that are required to enhance the automated client generation process.
1. Demand / Lead Generation –
Every architect and interior designer would want their prospective client to stop searching for architectural services and get in touch with them instantly. And here lies the challenge, the competitors’s websites, fan pages and affiliate sites. In other words, there are a vast majority of architects and interior who are giving away free house plans, self help guides, house design tips and other secrets on their websites to impress these set of clients. How does your firm differentiate itself or position itself as better from the other?
2. Branding As Industry Leader –
Your website could put up informative and highly specialized articles that instantly connect with your target client audiences. It could be in the form of regular blogs, infographs or simple eBooks. For e.g.:
A free E-book on “The Seven Deadly House Design Mistakes of New Architects”, OR
An infograph on “Guide To Successful Hospital Building Design”
3. Marketing Automation For Conversions –
Having said that and done that, we come to one of the most important sections of modern day marketing… automation. Your firm could be visible on multiple sites and social media networks. But practically it is impossible to manage and oversee 24×7 conversions from these locations on your website. Here, automation can help in  conversion tracking and optimizing across multiple inbound sources and website pages. For e.g.:
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- Its 11pm and your website receives a prospective client from your Facebook page. This particular visitor has like the latest project you posted on Facebook and wants to check the project gallery.
- While browsing your website, there could be an opportunity to convert this visitor into a potential lead. So what do you do? Setup a popup offering your latest eBook with a simple email signup bar.
- Cool, this visitor gets attracted to the offer on your website and agrees to share his / her email id. Now what do you do? Let go the opportunity to offer him / her a call back the next day… or offer a call back option?
- Your’re smart… so you make that offer to call back the next day and get his / her contact details too! Whoa… you’ve started building a conversion funnel on your website that can auto generate more leads even when your entire staff is sleeping! Or you could share blog posts, interesting realty events in their town and many more forms of engaging content.
- With your prospective client co-ordinates in hand, marketing automation and artificial intelligence tools can further build for you an amazing prospect funnel that only grows with time. Period.
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It’s Affordable To Hire Experts
For a successful architect or interior designer, time is usually the biggest constraint. So setting up an managing a system that Attract Clients On Auto Mode could be a challenge.
Here, the specialist team @AiDASiNC can assist you by managing your branding and customer acquisition process. And that also means, you can save time in learning all the technology related to digital marketing and let an expert do it.
Case Study: Marketing For Architects In India
