Why would any business ignore good marketing campaigns? Is it because they find it too expensive and prone to monetary risks? Or do some of the small medium businesses (SMBs) find it real hard to hire good marketing people? In any case, importance of marketing has never been as critical as today. And if your business or company is anxious about digital marketing results, here is how this process can be simplified.
Importance Of Marketing – Having A Good Team
Hiring a good digital marketing team should be easy, isn’t it? There is a growing army of freshly minted digital marketing executives joining the job market every year. And you simply need to go online on Linkedin or Naukri or Indeed to get the latest crop of marketing talent.
But you will require a seasoned professional to handle all your marketing activities, right from planning to strategy and implementation for best results. And it can be easy, i.e. only if you are lucky. Because, finding someone good, who can handle all the stuff, is finding a team of professionals who are likely to charge good money.
Given the rapid growth of artificial intelligence and machine learning driven marketing campaigns, it is another major reason why you must hire an experienced and skilled team.
Good Marketing Requires Good Strategic Plan
Digital marketing is like the ocean; broad, deep and constantly churning up new techniques and challenging existing processes. And its core pillars of branding, reputation management and lead generation need content, search, social, user engagement and conversion tools from skilled hands to generate healthy results.
Hence for a start, here are simple steps to define your marketing strategy and start your campaigns.
- Define the target audience
- Map best marketing channels
- Allocate 5-10% revenue as budget
- Plan steps for implementation
- Set weekly and monthly goals
- Setup visitor tracking systems
- Setup campaigns as per goals
- Delegate tasks to team members
- Monitor user engagement data
- Measure goals vs achievements
- Iteratively optimize to improve results
Want To Hire Pay After Results Team?
Once you have decided to invest in digital marketing, the next step is to hire a team. It could be an in-house resource or outsourced agency hands. Both ways, Aidasinc offers free to start and pay after sales digital marketing services for SMBs.
With this free to start program, you’ll first see how your marketing strategy is being planned and implemented. And after you see results, you can pay a percentage of sales to continue growing the campaign. No budget constraints as new customer revenue pays for your marketing costs.
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