Every one seems to be selling some stuff. Either its an affiliate selling Amazon products or your neighborhood mom and pop store selling the latest private label grocery product. And with hundreds of mobile apps now available on Google Play and IOS platforms, even your beauty salon is working at expanding their services. Everyone seems to have realized the importance of marketing

 

The Importance of Effective Marketing - Zillion Dollar Marketplaces
The Importance of Effective Marketing – Zillion Dollar Marketplaces | Image: Freepik

Is Your Brand Going Unheard?

 

Sample this case of Ramona [name changed], owner of a fashion boutique in Goa. To promote her store, she was doing a number of things,

 

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  1. Writing blog posts on latest fashion trends
  2. Written a book to promote her bridal designs
  3. Promoting her Instagram profile to engage TG
  4. Hired a PR agency to target vernacular print media
  5. Doing ads on search engines and social media [expensive]
  6. Participating in local trade events with her fashion booth
  7. Opened a store on Amazon to attract online clientele

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Ramona had probably taken all efforts to get the best marketing results. In fact, her marketing adventures were often praised by her friends and family members. And occasionally there were other entrepreneurs in her city who used to contact her to get some marketing insights for their businesses. Cool isn’t it?

 

With thousands of social media fans, no one could imaging Ramona would have to close her boutique in 3 years time. Because, outsiders could never know that Ramona had a very tough time managing her branding, marketing, merchandise in addition to the challenge of closing clients. Being a premium fashion store, most of her fans and store visitors were not in a position to pay for her premium stuff.

 

A close marketing data analysis revealed that Ramona’s marketing was actually getting the wrong TG, people who would not be paying clients for per products!

 

360 Degree customer acquisition marketing service
360 Degree customer acquisition marketing service

 

Importance Of Marketing Reaching The Right TG

 

Do you see someone having similar challenges as Ramona? Most people will notice such situations in their business or related to someone on their social circles. And if you want to help them or help yourself, do the marketing stuff that reaches the right audiences. Else, you will loose not only hundreds of business opportunities, you will loose invaluable competitive advantages or skills that you have in your industry. Not to speak of the time and money lost in the process.

 

Let’s learn from the critical mistakes Ramona made in her marketing adventures in a bid to keep costs down.

 

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  1.  Struggled to learn the ropes in website design and copy [To keep web dev costs down]
  2.  Went to free networking events to promote her store [Not bad idea if TG is right]
  3.  Networked with entrepreneurs instead of TG audiences [Most trying to keep costs down]
  4.  Focused on mass marketing instead of specific well healed client segments
  5.  Maintained premium product range while ignoring incoming customer profiles
  6.  Over-relied on social media to generate customers
  7.  Tried micro managing while ignoring outsourcing of non-core tasks

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Marketing to the right target audience in today’s multicultural and hyperactive consumer marketplaces requires much more than Ramona’s efforts. It requires specialist skills, big data analytics for user engagement optimization and a 360° approach.

 

GET STARTED with free digital marketing program and a team of specialists to aid your business growth!

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