According to Search Engine Journal, SEO leads have a 14.6% close rate, meaning they convert to customers and in this case — patients, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
Still questioning the value of SEO for your practice?
The health care industry is gigantic and immensely competitive. Whether you are a health care practitioner running a small local clinic or a health care specialist running a multi-specialty hospital; it’s important to have a strong search engine presence.
In the most recent reported period, the number of internet users worldwide was 3.17 billion, up from 2.94 billion in the previous year. This statistics shows and makes clear that your customers are already online. More and more people are using the internet to find their local health care practices or book appointments.
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Also, even before receiving any kind of medical care, most patients read about the procedure or get some information online in order to find the right health care service provider. They interact in social channels with their friends, and other brands in search of information or recommendations. However, if your company is not around to answer, a competitor will surely do. If you too wish to grab this huge opportunity, incorporate search engine optimization into your business.
Begin with…
1. Have a professionally designed website:
Design a website having a great look and feel that’s optimized and focused growing your client base fairly cost effectively. On top of having a home page, focus more on your ‘About Us’ and ‘Contact Us’ pages. The objective behind this is that the site should be a reflection of the practice with pages promoting your entire services offered.
2. Optimize For Mobile:
Make sure it is well optimized for mobile devices. The growing significance of mobile devices in terms of SEO can affect the performance of any campaign.
“Today 56% of American adults are now smart phone owners, which highlights how crucial it is to rank highly in the search engines for relevant searches that prospective patients might be making from their mobile devices.”
A non-mobile website hinders conversions by not allowing people to interact with the site and thus increases your bounce rate. This is because a well-optimized website is keyword focused. When people look for services related to your business, then chances are people will be able to find you.
How Team @AiDASiNC Helps
@Aidasinc is an Internet marketing company that specializes in working with medical professionals and health-care organizations of all types. We guide you through a structured SEO process designed to maximize results and ROI. This includes-
- Discovery & Research by defining your campaign goals, assessing your level of competition, site structure and so on.
- Implementation – Optimize website pages and application of professional practices of SEO.
- Analysis – Monitoring and reporting of site performance, informed recommendations, and ROI assessment.
We make sure that the end goal of our SEO campaign won’t just be merely bringing you website visitors. Rather our SEO strategy is planned in such a way that it converts those visits into actionable goals like – increase your list of patients, improve sales or donations and others.